Eye movements in the perception of search results and contextual advertising

Dmitry Satin's speech at the eTarget-2009 conference (March 26, 2009): Results of a study of the movements of users' eyes in perception of search results and contextual advertising in search engines Google, Yandex, Rambler, GoGo

Update: Data processing continues, if you want to receive a report on the study, send a message to research@usabilitylab.net

Update 2: Slightly better video quality on Yandex: video.yandex.ru/users/dmitrysatin/view/8