Usability and Promotion

"... Among the most interesting speeches on eTarget-2009 was Dmitry Satin's report from UsabilityLab. He explained to advertisers how to waste their money. It was mainly about where the user goes after the click, and, in particular, about the bad habit of consumers to the home page of their site.

The simple idea that the "landing" page should be prepared more carefully than the banner, really liked the audience. She gladly considered a slide in which the automaker, after clicking on the banner, showed the visitor a set of multi-colored scarves instead of a new car .... "Alexander Amzin lenta.ru/articles/2009/03/28/etarget/
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Update: Slightly better video quality on Yandex: video.yandex.ru/users/dmitrysatin/view/7