Pixazza - AdSense for Images

On March 24, the Pixazza portal, which is nothing more than AdSense for images, began its work.

The principle of operation of the service is quite simple, but based not on computer algorithms, but crowdsourcing. The owner of a blog or resource who wants to sell some “real estate” inside the images must register in the system and insert a fairly simple JavaScript code into the page header.

After that, all images, no matter - published before or after the integration of the Pixazza code, are added to the “customer queue”, where those photos are selected, with the help of which something is possible to sell. The difference in the context is only in the fact that all the Internet users are looking at all the pictures in the queue, just like you and I, which gives the service greater efficiency than if soulless algorithms were used.
')
As soon as the person who analyzes the image, decides that it represents some interest and a certain product can be sold, the photo is added to the system.

Thus, when a user hovers over a snapshot (or a certain part of it - a shirt or sneakers, for example), he sees the proposed product. Already in the list of those who will offer their products within the system are present: Zappos, Amazon, BlueFly, Pacsun, Torrid and Rampage. But, in contrast to the usual contextual advertising, where payment is made for clicks - the scheme of work for Pixazza is based on a 100% commission principle - the owner of the resource receives money only if the goods have been sold.

According to James Everingham, chief technical officer of a startup: “No computer algorithm can determine the brand of black star shoes from the 2009 fall collection, just as a person can do. Instead of putting the whole process on the code, we resort to the help of experts on goods. "

Well, behind the back of a fresh enterprise there are already familiar giants of the advertising market, investing their money in promising development. During the first infusion of funds into Pixazza, $ 5.75 million from Google (the majority), August Capital, CMEA Capital and individual investors, among whom there are quite well-known people among venture capital, have already received.

via Mashable