A telephone is a means of communication ...
Note: In this article, various variations of the word "phone", such as: mobile phone, smartphone, PDA, PDA, etc., are replaced by the word "phone". For comfort.
All over the world, mobile phones have long ceased to perform a minimal set of multimedia functions. In short, in addition to the conversation function, today the minimal functions of the phone can be considered:
• camera,
• mp3,
• alarm clock organizer,
• calculator.
That is exactly the case in Russia. A small percentage of citizens also use their phones to communicate in icq (jimm, qip, Pigeon etc.). In this situation, the phone requires only support for java, which is now the overwhelming number of models used by Russians.
A radically different situation can be observed in Europe, America, China and, of course, Japan. In countries with better development of digital technologies than we have in Russia, MMS services have long been developed (yes, you can’t even think that several thousand MMS users in Russia are a development), everyone uses 3G, forgotten wap and gprs, many people play online games using phones, search and tracking of friends is kept at a very good level through mobile software that supports gps.
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In the summer of 2008, the GoToury project was very confident about itself. With the help of a simple BTL advertising project broke out in the tops of Yandex. The project competition and the project itself have become one of the most discussed topics of the runet and blogosphere in particular. I personally took a small part in that competition and saw the project a little closer. For 2008 it was a very interesting idea and a completely worthy implementation. The bottom line was that people who have new generation phones, mainly PDAs, can now play and chat on the go, at the institute or in the queue. The game itself was an adventure with the atmosphere of a tropical island. Colorful, positive, bright. Advance win-win project. But not in this country. More precisely, not at this time.
Russian society is not yet ready to use even a tenth of the progress of the digital world. This should be taken into account when creating any, even the simplest, project designed for mobile phone users. If you think about it, in recent years only ringtones can be called successful in this area. And even then, this should be attributed to the lack of knowledge in the field of new technologies among the population. Or a complete lack of opportunities to use these technologies. Ringtones are usually ordered in three cases.
1. Lack of knowledge on the synchronization of the phone and computer.
2. The absence of a computer with Internet access.
3. Lack of skills in processing audio files (cutting "pieces" from the whole track).
Already today you can count at least 10 failed projects of similar GoToury or Meeting . It is necessary to understand that the domestic consumer will be ready for online games and social services based on gps no earlier than in 2 years.
All over the world, mobile phones have long ceased to perform a minimal set of multimedia functions. In short, in addition to the conversation function, today the minimal functions of the phone can be considered:
• camera,
• mp3,
• alarm clock organizer,
• calculator.
That is exactly the case in Russia. A small percentage of citizens also use their phones to communicate in icq (jimm, qip, Pigeon etc.). In this situation, the phone requires only support for java, which is now the overwhelming number of models used by Russians.
A radically different situation can be observed in Europe, America, China and, of course, Japan. In countries with better development of digital technologies than we have in Russia, MMS services have long been developed (yes, you can’t even think that several thousand MMS users in Russia are a development), everyone uses 3G, forgotten wap and gprs, many people play online games using phones, search and tracking of friends is kept at a very good level through mobile software that supports gps.
')
In the summer of 2008, the GoToury project was very confident about itself. With the help of a simple BTL advertising project broke out in the tops of Yandex. The project competition and the project itself have become one of the most discussed topics of the runet and blogosphere in particular. I personally took a small part in that competition and saw the project a little closer. For 2008 it was a very interesting idea and a completely worthy implementation. The bottom line was that people who have new generation phones, mainly PDAs, can now play and chat on the go, at the institute or in the queue. The game itself was an adventure with the atmosphere of a tropical island. Colorful, positive, bright. Advance win-win project. But not in this country. More precisely, not at this time.
Russian society is not yet ready to use even a tenth of the progress of the digital world. This should be taken into account when creating any, even the simplest, project designed for mobile phone users. If you think about it, in recent years only ringtones can be called successful in this area. And even then, this should be attributed to the lack of knowledge in the field of new technologies among the population. Or a complete lack of opportunities to use these technologies. Ringtones are usually ordered in three cases.
1. Lack of knowledge on the synchronization of the phone and computer.
2. The absence of a computer with Internet access.
3. Lack of skills in processing audio files (cutting "pieces" from the whole track).
Already today you can count at least 10 failed projects of similar GoToury or Meeting . It is necessary to understand that the domestic consumer will be ready for online games and social services based on gps no earlier than in 2 years.
Source: https://habr.com/ru/post/55710/
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