Music in the iTunes Store rises in price since April 7
Starting from April 7, the most popular tracks in the iTunes store will cost not 99 cents, but 30% more expensive, that is $ 1.29. At such a move, Apple is forced to go as a result of increasing pressure from record labels.
Thus, the original “99 cents per song” model, which looked beautiful and attractive since its introduction in 2003, is now spoiled. However, it is already not so important, because the online store has long been released on huge volumes (last year sales of digital music in the United States exceeded $ 1 billion), and it doesn’t need further promotion.
Apple didn’t have time to officially announce the price increase of songs, but as soon as it agreed with its partners from media corporations, they immediately immediately reported to the press .
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However, there is good news. Since the model of a single price of $ 0.99 is now ruined, Apple can not only increase, but also reduce the prices of individual tracks. Although the absolute majority of the 10 millionth collection of iTunes songs still retain the same price.
The decision to increase prices by 30% was ambiguously taken even among experts from the music industry. Some of them say that it is extremely unwise to raise prices during a recession, and now the iTunes Store will become even more difficult to compete with pirated sites.
Thus, the original “99 cents per song” model, which looked beautiful and attractive since its introduction in 2003, is now spoiled. However, it is already not so important, because the online store has long been released on huge volumes (last year sales of digital music in the United States exceeded $ 1 billion), and it doesn’t need further promotion.
Apple didn’t have time to officially announce the price increase of songs, but as soon as it agreed with its partners from media corporations, they immediately immediately reported to the press .
')
However, there is good news. Since the model of a single price of $ 0.99 is now ruined, Apple can not only increase, but also reduce the prices of individual tracks. Although the absolute majority of the 10 millionth collection of iTunes songs still retain the same price.
The decision to increase prices by 30% was ambiguously taken even among experts from the music industry. Some of them say that it is extremely unwise to raise prices during a recession, and now the iTunes Store will become even more difficult to compete with pirated sites.
Source: https://habr.com/ru/post/55696/
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