Yesterday, March 20, Google announced in its
blog about the start of beta testing of a pay-per-action ad model. Information about the beginning of work on the model has already
leaked out , yesterday it was officially announced.
To assess actions, a tracking mechanism developed in Google is used. Currently, only US citizens are allowed for beta testing. Both owners of AdSense accounts and AdWords participate in testing - in the corresponding interfaces there is access to new types of advertising.
Description of the new Google model in Russian published the portal
SeoStudy .