Magic of moving pictures and Audi Q5
Ogilvy Johannesburg remembered a favorite children's way to create magic in an Audi Q5 advertisement.
In English, this is called a flip book, there is no such capacious word in Russian, but almost every one of us was having fun drawing on a piece of paper of a character in different poses, and then forcing him to move quickly and quickly scrolling through the pages. Such simple “cartoons” are such naive magic.
Audi Q5 and Ogilvy, together with Egg Films production, director Kim Geldenhuys and post-production Black Ginger, brought this magic to perfection, skillfully combining the movement of books with photos and real life in the Flip Book video.
The stunning optical illusions created “live” reflect the essence of the global communication strategy of the automotive concern - “Perfectly synchronized engineering”.
In English, this is called a flip book, there is no such capacious word in Russian, but almost every one of us was having fun drawing on a piece of paper of a character in different poses, and then forcing him to move quickly and quickly scrolling through the pages. Such simple “cartoons” are such naive magic.
Audi Q5 and Ogilvy, together with Egg Films production, director Kim Geldenhuys and post-production Black Ginger, brought this magic to perfection, skillfully combining the movement of books with photos and real life in the Flip Book video.
The stunning optical illusions created “live” reflect the essence of the global communication strategy of the automotive concern - “Perfectly synchronized engineering”.
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Source: https://habr.com/ru/post/55263/
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