For Samsung LED TVs, they shot a viral video on the green hills of Wales.
Samsung's field advertising was designed, apparently, by the Viral Factory agency, which serves this brand in the direction of new media.
Well-trained shepherds, competent shepherds, the most common sheep, radio communications and MANY LED diodes - all this allows you to reproduce the LED matrix directly on the ground (almost the same, but in microsize occurs inside a monitor or TV).
In the final of the shining multi-colored lights of sheep line up the portrait of Mona Lisa.