The video is coming
Traditionally it is believed that the Runet is 3-5 years behind the western (mainly American) Internet.
In the States in the past couple of years, we are seeing an explosive growth in video-related services. Online video becomes familiar to Internet users, moreover, comes to ordinary TVs . Online video is used for the most unexpected activities - from the fake video diaries of a provincial nymphet to news broadcasts , charity campaigns and campaigning (see, say, rehash of the famous Apple video ). Video can be just an important tool to increase sales. Interesting are the results of recent research in this area : “Online video is probably the most effective way to sell when working with IT specialists. <...> Online video provides marketers with a powerful tool for improving the quality of technological content. ”
The popularity of the video has reached the point that there are services for online video editing (say, JumpCut, eyespot and the newly-minted Adobe Remix). The wars around the need for online text editors have not subsided, but video editors appear. Creating video content is becoming easier. It is clear that this will lead to the emergence of a sea of ​​amateur content of disgusting quality, but, according to the law of large numbers, there will be many talented and interesting works.
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Thus, the video has already stepped over the level of gaming enthusiasts and technicians and is rapidly turning into a familiar tool that is recognized by users and content creators from bloggers to large corporations and politicians. Remember the presentation of the iPhone: it was seen by all, the vast majority - online. On each online video service, you will find several options for this entry, and each - with a substantial number of views. Actively uses video and sworn opponent of Apple, Microsoft, conducting video broadcasts of meetings and seminars (webinars).
Buying for the fabulous sum of 1.65 billion dollars YouTube is a clear confirmation of the recognition of the popularity and availability of video services. Well, William Gibson, a living cyberpunk classic, once again proved his vision ...
Judging by the Russian video services, for example, rutube.ru , we still use online video as a maximum as another way to distribute jokes. This option is “Myself a director,” but lacking censorship and at least some sort of selection, which inevitably affects quality.
At the moment in Russia, examples of successful use of online video for business are very, very rare. One of the few is Finam's blog . However, this case is particularly worth highlighting: it’s not so much just video and animation, but an interesting and creative method of popularizing the mutual fund concept. Perhaps another interesting example could be the use of video on the Bank24 website . The practice of the appearance of a video with reports on the results of meetings / conferences / seminars is still very rare, and few examples, albeit interesting enough , resemble a test of the pen, rather than a spent channel for working with the target audience.
In the near future, we can witness the explosive growth in the popularity of video services. One of the main factors is the rapid increase in the share of broadband access . High connection speed and availability of tools for creating videos will play a role in the growth of video popularity, and popularity will inevitably cause business use. Another question is that at the moment, even just blogs are unusual for business, because of which they feel, but they cannot really use them: not enough experience, and just understanding the features of this environment. However, by the time when a wave of active video distribution can cover us, there will be a lot of examples of effective use of video in the west before our eyes, with use that yields specific dividends, be it just profit, increased sales or reduced advertising costs.
In the States in the past couple of years, we are seeing an explosive growth in video-related services. Online video becomes familiar to Internet users, moreover, comes to ordinary TVs . Online video is used for the most unexpected activities - from the fake video diaries of a provincial nymphet to news broadcasts , charity campaigns and campaigning (see, say, rehash of the famous Apple video ). Video can be just an important tool to increase sales. Interesting are the results of recent research in this area : “Online video is probably the most effective way to sell when working with IT specialists. <...> Online video provides marketers with a powerful tool for improving the quality of technological content. ”
The popularity of the video has reached the point that there are services for online video editing (say, JumpCut, eyespot and the newly-minted Adobe Remix). The wars around the need for online text editors have not subsided, but video editors appear. Creating video content is becoming easier. It is clear that this will lead to the emergence of a sea of ​​amateur content of disgusting quality, but, according to the law of large numbers, there will be many talented and interesting works.
')
Thus, the video has already stepped over the level of gaming enthusiasts and technicians and is rapidly turning into a familiar tool that is recognized by users and content creators from bloggers to large corporations and politicians. Remember the presentation of the iPhone: it was seen by all, the vast majority - online. On each online video service, you will find several options for this entry, and each - with a substantial number of views. Actively uses video and sworn opponent of Apple, Microsoft, conducting video broadcasts of meetings and seminars (webinars).
Buying for the fabulous sum of 1.65 billion dollars YouTube is a clear confirmation of the recognition of the popularity and availability of video services. Well, William Gibson, a living cyberpunk classic, once again proved his vision ...
Judging by the Russian video services, for example, rutube.ru , we still use online video as a maximum as another way to distribute jokes. This option is “Myself a director,” but lacking censorship and at least some sort of selection, which inevitably affects quality.
At the moment in Russia, examples of successful use of online video for business are very, very rare. One of the few is Finam's blog . However, this case is particularly worth highlighting: it’s not so much just video and animation, but an interesting and creative method of popularizing the mutual fund concept. Perhaps another interesting example could be the use of video on the Bank24 website . The practice of the appearance of a video with reports on the results of meetings / conferences / seminars is still very rare, and few examples, albeit interesting enough , resemble a test of the pen, rather than a spent channel for working with the target audience.
In the near future, we can witness the explosive growth in the popularity of video services. One of the main factors is the rapid increase in the share of broadband access . High connection speed and availability of tools for creating videos will play a role in the growth of video popularity, and popularity will inevitably cause business use. Another question is that at the moment, even just blogs are unusual for business, because of which they feel, but they cannot really use them: not enough experience, and just understanding the features of this environment. However, by the time when a wave of active video distribution can cover us, there will be a lot of examples of effective use of video in the west before our eyes, with use that yields specific dividends, be it just profit, increased sales or reduced advertising costs.
Source: https://habr.com/ru/post/5444/
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