Books with and without anchors
It was the case that, at the request of the publisher, the word “C ++” was inserted into the name of one of my books . It seemed to me wrong, because the book is more about programming in general, and not about C ++ in particular. The publisher, on the other hand, motivated his position by the need to create a simple and clear “anchor” for those who put books on the shelves in the store. Otherwise, he said, the book will be pushed wherever you can’t guess to look for it.
Well, here it is - confirmation of his rightness from the Bukvoed store of the glorious city of St. Petersburg:
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In the center of the composition is the book “The Perfect Code”, which I criticized recently.
The book (we will not discuss its advantages and disadvantages) is unambiguously designed for programmers (90% of the whole text are listings that are supposed to be studied). Neighboring publications are clearly intended for a different audience.
This, of course, is funny, but the stupidity of these comrades can easily lead to the fact that the buyer will not notice the book that interests him. There are worse situations. For example, in one of the bookstores in the department of computer literature, I bought the wonderful “Notes of the Automator” by Andrei Orlov.
In another bookstore, this same book was located in a completely different room - in the “management” section, next to the well-known Ashmanovsky “Life inside a bubble” . There is a well-known logic in this. At least, the books of one publisher (mainly specializing in management) were close. But an IT specialist there would hardly have looked.
What is the "moral of this fable"? I do not know. Perhaps the fact that the current structure of the store does not quite satisfy our needs. Finding books on your subject (I'm not talking about finding a particular book, but about “surfing” in the store) becomes difficult. You can tag books, probably, but then still no one will duplicate books in two different departments (i.e., exhibit the same Orlov in Management and in IT). And the mental abilities of those who arrange books are not always the highest :)
Well, here it is - confirmation of his rightness from the Bukvoed store of the glorious city of St. Petersburg:
')
In the center of the composition is the book “The Perfect Code”, which I criticized recently.
The book (we will not discuss its advantages and disadvantages) is unambiguously designed for programmers (90% of the whole text are listings that are supposed to be studied). Neighboring publications are clearly intended for a different audience.
This, of course, is funny, but the stupidity of these comrades can easily lead to the fact that the buyer will not notice the book that interests him. There are worse situations. For example, in one of the bookstores in the department of computer literature, I bought the wonderful “Notes of the Automator” by Andrei Orlov.
In another bookstore, this same book was located in a completely different room - in the “management” section, next to the well-known Ashmanovsky “Life inside a bubble” . There is a well-known logic in this. At least, the books of one publisher (mainly specializing in management) were close. But an IT specialist there would hardly have looked.
What is the "moral of this fable"? I do not know. Perhaps the fact that the current structure of the store does not quite satisfy our needs. Finding books on your subject (I'm not talking about finding a particular book, but about “surfing” in the store) becomes difficult. You can tag books, probably, but then still no one will duplicate books in two different departments (i.e., exhibit the same Orlov in Management and in IT). And the mental abilities of those who arrange books are not always the highest :)
Source: https://habr.com/ru/post/54421/
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