Caviar
Dear Hobrazhiteli!
We, Red Keds and Nile, invite you to tomorrow's (March 14) presentation of the course “Interactive Communication in Advertising”, which will be held as part of the open day at the International Institute of Advertising.
IKR is not a ton of unborn children of salmon, but actual education. The course produces managers of Internet projects and project-managers, which is the subject of the current situation in the advertising market. They used to say that "the future is with television", and now it is "advertising over the Internet." Everything about the course, its creation and essence, we will tell you about the presentation tomorrow!
')
Beginning at 12:00 at the address: Moscow, st. Privolnaya, house 70, 7 fl. This is the world where classes will be held.
We are waiting and welcome!
But a small photo report from the first presentation of the course at the hotel Marriott Royal Aurora =>
Yura Alekseev, creative director of the Nile design bureau (co-author of the course and curator)
Roman Galdin, LLC General Motors CIS (teacher)
Vitaly Bykov, creative director of Red Keds (the author of the course and his curator)
Evgeny Ginzburg, LeBrand (teacher)
Tatiana Kokanovich, CEO Advert.ru (teacher)
Vasily Lebedev, Red Keds Interactive Projects Department Manager (course author and curator)
Ilya Korneev, Creative Director of Affect Viral Marketing Agency (teacher)
Olga Zhiltsova, Red Keds strategist (teacher)
Sergey Gorlov, Rector of the International Institute of Advertising
The photo is not the entire teaching staff of IKRA (Sunday, morning, Shrovetide). As teachers, we invited leading employees of well-known RA and web-agencies, each of which is assigned one topic from six blocks of the course program.
The main feature of ICRs is the emphasis on practical tasks, in order to teach students how to develop a promotional website, starting from a creative concept to a PR campaign of this project on the Internet.
The promo-site created in real conditions will eventually become a thesis work of students, protecting which they will receive a state certificate of advanced training in the specialty "Advertising".
To your attention a brief course program:
1. Introduction to the specialty
The principles of interactive interaction are analyzed and an understanding of the basic terms and concepts of the course is formed.
2. Marketing and management
Aims at mastering knowledge on key aspects of management, including management, organization, management and administration. The main purpose of the topic is mastering the technology of development and implementation of the project, taking into account the features of each project stage.
3. Creative
Mastering various techniques, techniques and methods of the creative process when creating an advertising product, including creative features in interactive communications.
4. Visual interactive communication
The features of the visualization of interactive projects, interactive design. The main goal is to teach how to evaluate the quality of a visual project.
5. Technology and technical support
Systematizes knowledge about the technical aspects of the development of interactive projects, focusing on modern tools and technologies for project implementation.
6. Media
Generates an understanding of the processes of "life" and the further development of the project on the Internet, including ways to promote it and methods of analyzing the effectiveness of the project.
About this, but in more detail, tomorrow we will tell in the world.
Syu.
We, Red Keds and Nile, invite you to tomorrow's (March 14) presentation of the course “Interactive Communication in Advertising”, which will be held as part of the open day at the International Institute of Advertising.
IKR is not a ton of unborn children of salmon, but actual education. The course produces managers of Internet projects and project-managers, which is the subject of the current situation in the advertising market. They used to say that "the future is with television", and now it is "advertising over the Internet." Everything about the course, its creation and essence, we will tell you about the presentation tomorrow!
')
Beginning at 12:00 at the address: Moscow, st. Privolnaya, house 70, 7 fl. This is the world where classes will be held.
We are waiting and welcome!
But a small photo report from the first presentation of the course at the hotel Marriott Royal Aurora =>
Yura Alekseev, creative director of the Nile design bureau (co-author of the course and curator)
Roman Galdin, LLC General Motors CIS (teacher)
Vitaly Bykov, creative director of Red Keds (the author of the course and his curator)
Evgeny Ginzburg, LeBrand (teacher)
Tatiana Kokanovich, CEO Advert.ru (teacher)
Vasily Lebedev, Red Keds Interactive Projects Department Manager (course author and curator)
Ilya Korneev, Creative Director of Affect Viral Marketing Agency (teacher)
Olga Zhiltsova, Red Keds strategist (teacher)
Sergey Gorlov, Rector of the International Institute of Advertising
The photo is not the entire teaching staff of IKRA (Sunday, morning, Shrovetide). As teachers, we invited leading employees of well-known RA and web-agencies, each of which is assigned one topic from six blocks of the course program.
The main feature of ICRs is the emphasis on practical tasks, in order to teach students how to develop a promotional website, starting from a creative concept to a PR campaign of this project on the Internet.
The promo-site created in real conditions will eventually become a thesis work of students, protecting which they will receive a state certificate of advanced training in the specialty "Advertising".
To your attention a brief course program:
1. Introduction to the specialty
The principles of interactive interaction are analyzed and an understanding of the basic terms and concepts of the course is formed.
2. Marketing and management
Aims at mastering knowledge on key aspects of management, including management, organization, management and administration. The main purpose of the topic is mastering the technology of development and implementation of the project, taking into account the features of each project stage.
3. Creative
Mastering various techniques, techniques and methods of the creative process when creating an advertising product, including creative features in interactive communications.
4. Visual interactive communication
The features of the visualization of interactive projects, interactive design. The main goal is to teach how to evaluate the quality of a visual project.
5. Technology and technical support
Systematizes knowledge about the technical aspects of the development of interactive projects, focusing on modern tools and technologies for project implementation.
6. Media
Generates an understanding of the processes of "life" and the further development of the project on the Internet, including ways to promote it and methods of analyzing the effectiveness of the project.
About this, but in more detail, tomorrow we will tell in the world.
Syu.
Source: https://habr.com/ru/post/54347/
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