Specialized niche

Perhaps the way out for them is to shift to a specialized niche. Only in what? This is a question.

One of the options is an “insider-compromising” niche where insiders can pour rumors, gossip and compromising, plus jokes and all kinds of fun. Approximately, as pug was in due time. Perhaps this Webplanet and leaning lately. It seems to me that they had some sort of “jaundiced” bloom.