Tour U2 will be held along with BlackBerry

Few artists are as closely associated with any devices as the U2 group with iPods. Since 2004, two generations of black and red iPods have been released, autographed by the band members. U2 also starred in two commercials and appeared on one of the presentations of Steve Jobs. Now, sponsoring a world tour, RIM (Research In Motion) and their BlackBerry brand will be supporting the new U2 album “No Line on the Horizon”.

U2 manager Paul McGuinness said that the tour will be funded in the following way: “This tour will mark the beginning of a joint venture between RIM and U2, as a result of which it is planned to add musical capabilities to the BlackBerry mobile platform for U2 fans. We will report on the details of the development of our joint relations. ”

On Apple Insider , they say that Steve Jobs also said something like this five years ago about Apple’s collaboration with the same group: “U2 is one of the greatest bands in the world, and we just can't refuse to work with them ... We want to create several joint products, and we hope that U2 fans will be happy to have a special iPod model. ”
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Of course, it should be noted that, in 2004, Apple products were not yet on the mobile phone market, i.e. in fact, the company did not compete with the BlackBerry, and U2 did not participate in the iPhone advertising company. However, Apple skillfully combined the brands of iPod and iPhone - Jobs said about the iPhone: "This is the best iPod of all that we have created." The concepts of iPod and iPhone are now really hard to separate.