Two new acquisitions in the Google shopping cart

Google has announced two new acquisitions at once. In its "basket" were the American company AdScape Media , specializing in advertising in games, and technology Trendalyzer, developed by the non-profit organization Gapminder from Sweden.

AdScape is another element that will help Google cover a new area for itself - advertising in computer games. AdScape technology allows you to issue ad units depending on the plot of the game, as well as the geographical and demographic parameters of the players.

The financial terms of the transaction were not disclosed, but it was officially announced that the transaction was closed. AdScape employees went to work at Google.
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As for Gapminder's Trendalyzer technology, its acquisition will allow Google to improve the presentation of statistical data. Gapminder developments were presented at the Googleplex presentation last year ( video ); Apparently, at that moment they were "noted." The basis of technology is the presentation of statistical information in the form of animation; As an example, see the Gapminder World project: it contains UN data for all countries of the world. It is worth expecting that the team Trendalyzer, which went to work at Google, will work primarily on Google Analytics and Google Trends.