Anti-usability for which money will be paid

In the recent habratopic 17 user ideas of monetization of the social network, again with sadness I saw such an idea as “paid off advertising”.
Well, I will try to summarize even more than the author of the article.

The idea looks like this: “the creation of things that hinder the use of the service and their shutdown afterwards”.
All these blogs on Habré - “These user interfaces”, “Design”, “Usability” - this is all entertainment for apprentices, the “Anti-Usability” harablog is a worthy occupation for a real master.

Are you creating a website? Do you know how to make it comfortable? You swim fine.
Now, if you know how to create a user is inconvenient - and then he will pay you money for it - this is the qualification and qualification.

Do you think I'm joking?
')
Many people think that the pinnacle of professionalism is to prevent blunders that any graduate student will notice. Recently, the First Channel was showing the film "Mold" - how many people have noticed unforgivable blunders ? How many people understand why this was done and what is the true level of professionalism there ?

It is clear that it is necessary to admit to anti-usability after all aspects of usability have been fully mastered.

A competently conceived project should contain such anti-usability a highlight, which would at the same time be so organic, structurally incurable within the framework of the site’s paradigm, while so that the competitor could not simply create a site-clone without this in quotation marks for the defect, so that disabling the defect was claimed so much that people paid money for it.
It sounds like a fantasy, but we all know that virtues are a continuation of our shortcomings. The reverse is also true.

In TRIZ, there is a concept of an ideal system: which does not take up any space, does not require resources, works infinitely quickly and at the same time performs its main function for which it was created. The perfect closet is the one in which you can fold the clothes and which does not take up space in the apartment. Hang clothes on the chairs - one of the options, the other - to make the wardrobe sliding out of the wall, etc. etc.
Having mastered TRIZ out of habit, you set the task of getting closer to the ideal system, creating the thing closest to the ideal. This is a bad habit. Know the dark side of TRIZ, Luke: We must immediately get used to set the task to create a non-ideal system with a strictly defined, controlled defect.

And when you achieve such a “ d effect” for which people will pay money and rejoice - only then can you say that you really have the skill of usability ...