Captchaad - Captcha with ads
Today I visited Startup Camp in Cologne: a meeting of beginners and further advanced entrepreneurs, investors and the media in the field of IT, Web 2.0, Software, Mobile & Medien. Of all pre-launching startups, I was personally impressed by the clarity and potential of one that I want to share about:
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The startup is called captchaad . Essence - instead of an unreadable captcha, a short clip with a product is shown to the user. In order to correctly pass the verification, it is necessary to answer a specific question about the product being shown (see picture). Of course, it earns Captchaad for displaying ads and shares with site owners.
I don’t know about you, but I really liked the idea for its simplicity, clarity and spam-resistance. Well done guys. How are you?
UPD
Very interesting comments turned out. The majority of those who comment are extremely negative about the idea, they see the worst manifestations of the advertising business in it and diminish the apocalyptic scenarios of the development of our society. I believe that you, dear commentators, look too narrowly at the problem (seeing in it the infringement of your rights) and here the proposed method of solving it.
So, we have:
1) the need to protect certain resources from spam
2) The CAPTCHA technique got accustomed to sorting machines from people
3) The captcha shows highly distorted characters that some people are able to correctly understand and repeat with only a certain number of repetitions.
4) Owing to all the above, there is a problem (and it is not contrived) that either captcha are easily recognized by automata, or users are unable to pass this barrier.
Task:
How to sort a person from a machine without complicating the "ergonomics" of the resource?
The presented startup, in my opinion, simply perfectly solves this problem: it shows an image of an object with textual support and a leading question that resource users are able to answer with ease. The problem with the diversity of images is solved by acquiring the producers of items (advertisers). Thus, the guys will be retained in the most effective way and the user will be retained (I’m a stupid person, I can’t recognize a captcha 5th time, I’ll go nafig from here) and get various pictures and earn money and share with resource owners. Of course, it is necessary to follow certain rules of ethics and relevance of the displayed subject, but it is better to let me see a new razor vest than X35fYpgA, which I recognize from the fifth time. The world will not get any worse from this, and I can quickly send a comment or something else useful to do.
')
The startup is called captchaad . Essence - instead of an unreadable captcha, a short clip with a product is shown to the user. In order to correctly pass the verification, it is necessary to answer a specific question about the product being shown (see picture). Of course, it earns Captchaad for displaying ads and shares with site owners.
I don’t know about you, but I really liked the idea for its simplicity, clarity and spam-resistance. Well done guys. How are you?
UPD
Very interesting comments turned out. The majority of those who comment are extremely negative about the idea, they see the worst manifestations of the advertising business in it and diminish the apocalyptic scenarios of the development of our society. I believe that you, dear commentators, look too narrowly at the problem (seeing in it the infringement of your rights) and here the proposed method of solving it.
So, we have:
1) the need to protect certain resources from spam
2) The CAPTCHA technique got accustomed to sorting machines from people
3) The captcha shows highly distorted characters that some people are able to correctly understand and repeat with only a certain number of repetitions.
4) Owing to all the above, there is a problem (and it is not contrived) that either captcha are easily recognized by automata, or users are unable to pass this barrier.
Task:
How to sort a person from a machine without complicating the "ergonomics" of the resource?
The presented startup, in my opinion, simply perfectly solves this problem: it shows an image of an object with textual support and a leading question that resource users are able to answer with ease. The problem with the diversity of images is solved by acquiring the producers of items (advertisers). Thus, the guys will be retained in the most effective way and the user will be retained (I’m a stupid person, I can’t recognize a captcha 5th time, I’ll go nafig from here) and get various pictures and earn money and share with resource owners. Of course, it is necessary to follow certain rules of ethics and relevance of the displayed subject, but it is better to let me see a new razor vest than X35fYpgA, which I recognize from the fifth time. The world will not get any worse from this, and I can quickly send a comment or something else useful to do.
Source: https://habr.com/ru/post/53791/
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