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This spring, Japanese women prefer Apple

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It is no secret that the apple monster sharpens a tooth on the islands of the rising sun. After all, any attempt to win the attention of the Japanese consumer is broken on the bastions of Akihabara and absorbed by the Shinto temples. So the sales of iPhones, purchased by Softbank in comparable sizes to the galactic size, practically failed .

The provisions did not save even screwing the TV tuner to the apple product and scattering iPhones on Tokyo streets for free. And how well it all began ...

Iphone sales start in Japan, photos
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But “chu! .. the sea breeze blew and the cherry blossomed in the garden” - young Japanese women (20-26 years old) like Apple's design. No, really)

It turns out that they are just crazy about these smooth lines and rounded shapes, clothed in white plastic. Sly Apple analysts were mainly interested in the ergonomic appeal of gadgets. “Which firm’s products are the most pleasant to hold in your hands to pretty young ladies?” They asked. What most Japanese women called Apple, referring to all kinds of iPod and iphone. Sharp was in second place, NEC was in third, and Apple again in fourth, but now with laptops.

poll results can be found here

“At the same time, Japanese young people and older users do not like Apple computers, players and smartphones. In their opinion, the devices lack functionality. ” And this, in general, is understandable.

via Appleinsider , itoday

Source: https://habr.com/ru/post/53731/


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