Identity without logo

From time to time, one or another designer understands that the “logo + corporate color” formula is not a universal solution for any corporate style. Recently, this question was again raised in ru_identity: in what ways can a brand be made graphically unique and recognizable in addition to a logo? I want to share with you a selection of similar examples that I collected some time ago.

Beeline

Received a number of unflattering reviews in the direction of its logo, they say, this colored striped button in monochrome turns into devils that. But let's try to remember how many times we have seen Beeline in b / w during these 3 years? =) A striped ball sign is no more than an abstract expression of a striped style.

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Matterhorn

Famous bar in Wellington (New Zealand). Advertising posters are stylized under the black board, on which they usually write the menu. Here the main identifier is a special style, chalked graphics and typography. Very individual, organic and lively.
')

http://www.behance.net/Gallery/Matterhorn/56312

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Advisory University

Event held by PricewaterhouseCoopers. Here the main part is performed by copywriting, supported by typography.

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Macmillan Cancer Support

To the question of whether the style can use the same font as in the logo;)


http://www.wolffolins.com/macmillan.php

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(RED)

Great symbiosis of naming and identity. Yes, here the main role is played by the corporate color and logo. But how! All these INSPI (RED), PREMIE (RED), etc. - just brilliant.


http://www.wolffolins.com/red.php

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Puccino's Coffee Shop

http://community.livejournal.com/ru_packaging/781.html