Kind with healthy. PR, as part of a parody.
It's no secret that the Russian Internet market lags significantly behind the west. If you do not go into details and do not conduct accurate measurements and calculations, then the year, commercials, there are two odds for the Western Internet. Naturally, the Russian man doesn't particularly want to stand on the sidelines, and, seeing how the Vyaski kind of start-ups are foreign, they choose the riches of the riches, the Russians are trying to learn from their Western colleagues. Wait, do not adopt, and brazenly copy!
I will not describe generalized terms in detail, - I think everyone is so clear on the example of vkontakte.ru, as a clone of facebook.com (or New Year's Eve on ORT without a single star, but this is, in general, another story). Today we will talk about exactly how local cases of parodies or copies to popular sites allow us to receive multimillion visits to their sites.
If you remember, then about a year and a half ago, a picture appeared on the network, which was the screenshots of the main page of the odnoklassniki.ru website, but parodically altered to a prison theme. Then, one Evgeny Chistyakov showed up, who thought to develop the idea further and make a site out of this picture, thus giving life to the parody sites sokamerniki.su and odnokamerniki.su, which soared to the first places of all-various tops.
')
You can read here: http://www.lenta.ru/articles/2008/02/27/odno/
And here: http://www.hb24.ru/url/?id=1855
On these sites, he placed advertisements for his other projects, which, as one can imagine, gave a stunning increase in attendance on these projects due to transitions from parodies to classmates.
But it was all a prologue, so to speak, a prehistory. And today I came across the site http://kvartira499.ru/ , the main slogan of which is something like “I will sell an apartment for 499 rubles”. I do not know about you, but I immediately remembered reading the news about an Austrian who put up his house for sale, who sold tickets for 99 euros.
The owner of the site (well, and apartments, probably), as it turned out, is the very Evgeny Chistyakov.
And now let's try to analyze and predict the behavior of the public in such calls. Anyone reading this slogan will immediately become interested and follow the link. And those users who also follow the news, and will remember about such cases of sale of real estate abroad and their coverage in the press, will try their luck and risk playing with the project founder in his game.
So at the minimum cost (was there a boy?) For development and organization, we get a huge flow of users to a certain point, which in this case is the site. And there you have to decide what to show visitors: useful information that you always wanted to bring to the masses or the typical and banal doorway.
Immediately make a reservation and remind you that we have now considered the model, and not evaluated the site; it is so that you do not be distracted from the initial topic of ours with you and do not direct your attention in a different direction. At first, I didn’t want to give any direct links at all, but I didn’t manage to “veil” the material that I want to convey to you, so all the links given here are for guidance only, as practical material.
I will not describe generalized terms in detail, - I think everyone is so clear on the example of vkontakte.ru, as a clone of facebook.com (or New Year's Eve on ORT without a single star, but this is, in general, another story). Today we will talk about exactly how local cases of parodies or copies to popular sites allow us to receive multimillion visits to their sites.
If you remember, then about a year and a half ago, a picture appeared on the network, which was the screenshots of the main page of the odnoklassniki.ru website, but parodically altered to a prison theme. Then, one Evgeny Chistyakov showed up, who thought to develop the idea further and make a site out of this picture, thus giving life to the parody sites sokamerniki.su and odnokamerniki.su, which soared to the first places of all-various tops.
')
You can read here: http://www.lenta.ru/articles/2008/02/27/odno/
And here: http://www.hb24.ru/url/?id=1855
On these sites, he placed advertisements for his other projects, which, as one can imagine, gave a stunning increase in attendance on these projects due to transitions from parodies to classmates.
But it was all a prologue, so to speak, a prehistory. And today I came across the site http://kvartira499.ru/ , the main slogan of which is something like “I will sell an apartment for 499 rubles”. I do not know about you, but I immediately remembered reading the news about an Austrian who put up his house for sale, who sold tickets for 99 euros.
The owner of the site (well, and apartments, probably), as it turned out, is the very Evgeny Chistyakov.
And now let's try to analyze and predict the behavior of the public in such calls. Anyone reading this slogan will immediately become interested and follow the link. And those users who also follow the news, and will remember about such cases of sale of real estate abroad and their coverage in the press, will try their luck and risk playing with the project founder in his game.
So at the minimum cost (was there a boy?) For development and organization, we get a huge flow of users to a certain point, which in this case is the site. And there you have to decide what to show visitors: useful information that you always wanted to bring to the masses or the typical and banal doorway.
Immediately make a reservation and remind you that we have now considered the model, and not evaluated the site; it is so that you do not be distracted from the initial topic of ours with you and do not direct your attention in a different direction. At first, I didn’t want to give any direct links at all, but I didn’t manage to “veil” the material that I want to convey to you, so all the links given here are for guidance only, as practical material.
Source: https://habr.com/ru/post/53267/
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