Why do we need web design?
In no less than 95% of the websites, web design is used to hide the scarcity of site content.
Especially important is the design of the site in cases where there is no content at all.
When the site owner says nothing about himself, or cannot tell about his advantages, for example, over competitors, etc., then web design, i.e. only the external design of the site, trying to hide the paucity of the goods and services offered, and the lack of their advantages over competitors.
The psychology of buyers is such that the more externally spectacular the site is, the more various special effects and avant-garde solutions are implemented in it, the less likely the buyer will purchase the product or order the service through this site.
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You can check this statement as follows:
select several leading sites:
copy and save the main and several main web pages of the site;
in any editor, remove content from those web pages that have been saved;
examine what remains on web pages after removing content from them.
Almost all customers are surprised when, looking at such web pages, they understand that they are all the same, or have minor differences in the layout. In other words, almost all popular and leading sites differ not so much in design as in content.
Content defines the design of any site.
If the site content contains a lot of graphics, then the site design is perceived, in general, as a graphic one.
If the content of the site contains mainly text, then the design of the site is perceived, in general, as a text, i.e. outwardly simple and "easy."
In some cases, you can change the psychological perception of the site by visitors by complicating or simplifying the design of the site.
In almost all cases, when customers ask the web studio to redesign the site or promote the site, the main task is to simplify the design of the site, not to complicate it.
Outwardly, the “tricked out” site design, saturated with a variety of special effects, often indicates that either the web designer has not yet taken place, or the site owner perceives the site not as a tool for doing business, but as fun and entertainment.
Another common reason for creating a “tricked out” website design that is saturated with many special effects is the desire of the web designer to get more money to the customer.
Overwhelmingly, it is easier for a web designer to justify the cost of his services to the customer, precisely if the site design is “heaped up” and is saturated with many special effects.
In this case, having no experience in web design, customers easily agree to increase the cost of work.
In fact, creating a seemingly simple and “easy” website design is more complicated than a website design that is rich in graphics and special effects.
Especially important is the design of the site in cases where there is no content at all.
When the site owner says nothing about himself, or cannot tell about his advantages, for example, over competitors, etc., then web design, i.e. only the external design of the site, trying to hide the paucity of the goods and services offered, and the lack of their advantages over competitors.
The psychology of buyers is such that the more externally spectacular the site is, the more various special effects and avant-garde solutions are implemented in it, the less likely the buyer will purchase the product or order the service through this site.
')
You can check this statement as follows:
select several leading sites:
copy and save the main and several main web pages of the site;
in any editor, remove content from those web pages that have been saved;
examine what remains on web pages after removing content from them.
Almost all customers are surprised when, looking at such web pages, they understand that they are all the same, or have minor differences in the layout. In other words, almost all popular and leading sites differ not so much in design as in content.
Content defines the design of any site.
If the site content contains a lot of graphics, then the site design is perceived, in general, as a graphic one.
If the content of the site contains mainly text, then the design of the site is perceived, in general, as a text, i.e. outwardly simple and "easy."
In some cases, you can change the psychological perception of the site by visitors by complicating or simplifying the design of the site.
In almost all cases, when customers ask the web studio to redesign the site or promote the site, the main task is to simplify the design of the site, not to complicate it.
Outwardly, the “tricked out” site design, saturated with a variety of special effects, often indicates that either the web designer has not yet taken place, or the site owner perceives the site not as a tool for doing business, but as fun and entertainment.
Another common reason for creating a “tricked out” website design that is saturated with many special effects is the desire of the web designer to get more money to the customer.
Overwhelmingly, it is easier for a web designer to justify the cost of his services to the customer, precisely if the site design is “heaped up” and is saturated with many special effects.
In this case, having no experience in web design, customers easily agree to increase the cost of work.
In fact, creating a seemingly simple and “easy” website design is more complicated than a website design that is rich in graphics and special effects.
Source: https://habr.com/ru/post/53171/
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