We consider opera money

The most popular at all opera events is the question of how the Opera Software company makes money on its free browsers. Today there is a reason to talk about it. However, it is not necessary to disclose any secrets - Opera Software is a public company and constantly publishes its financial reports on the official website . Today the next financial report of the company has been published - for the 4th quarter of the last year, including data for the year. Let's see what the Norwegian company boasts during the financial crisis.

In short, the grand total is:
Operating profit for the 4th quarter of 2008 - 157 million NOK (about 17.8 million EUR), 4th quarter of 2007 - 93 million NOK (10.53 million EUR). As a percentage, it looks like a 69% increase in profits.
Net profit for the 4th quarter of 2008 - 30.9 million NOK (3.5 million EUR), 4th quarter of 2007 - 9.4 million NOK (1.06 million EUR). As a percentage, profit growth was almost 330%.
Operating profit for 2008 was 497.1 million NOK (56.31 million EUR), 2007 - 315.5 million NOK (35.74 million EUR). There is a net profit growth of 58% for the year.


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You can also see from the table that the profits from the desktop version of the browser increased much faster than from mobile devices, which is quite curious: a year or two ago there was persistent talk that, due to the success of mobile versions, Opera Software could overlook work on the desktop option. As you can see, Opera Desktop is not only not going to die, but also demonstrates an enviable profit growth rate. In general, the company deceived analysts' forecasts and continues to move further and further away from the days when profits were negative.



What else can be found in the financial report of Opera Software? The most delicious - development plans. Well, the fact that the company wants to make even more money is a no-brainer. But how she will do it is curious. From the following text it becomes clear what is planned:

- continue to develop partnerships with leading "iron" players in the mobile market
- promote widgets to the mobile market
- to hire leading specialists from managers to programmers
- continue to actively promote the desktop and Opera Mini in the top ten priority regions
- develop Opera Link technology and create new ones based on it
- monetize the expanded Opera Mini user base
- to expand the partner network to promote Opera Mini

And also continue to follow the standards and develop current and new products accordingly, work more flexibly with partners, etc. etc.

I’ll say right away about monetization, so that there is no additional inquiry: Opera Mini will not be charged. ;)

The full text of the report can be found in the same place.