Imagini: a little imagination = a lot of money

English startup Imagini received a second round of investment
... rejoice for them


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Source: visualdna.com

The size of the second round is $ 13.5 million . There is no data for the first round. In the role of wallets - Horizons Ventures, NorthZone Ventures and Atomico.

Imagini promotes VisualDNA's simple, but pleasing to the eye technology — characterization of the personality and consumer preferences of the user through a visual test — selection of pictures from a set in a short questionnaire. Type test Luscher.
Demo on their website.

It is not unreasonably believed that the user should be poked into pictures depicting answers to a question much less boring than choosing from lists or, all the more, typing with buttons. This is a fan, and it is also virally and socially - Imagini thinks.
And, apparently, he is not mistaken, because among clients who have already used this business in their online promo / advertising campaigns are MSN, Hotels.com, Lastminute.com, Nectar, Vodafone, the British Army (“will you choose a bomb or a tank?” ) and PepsiCo International.
Only about 15 million users have already enjoyed clicking on the pictures.

What is important is another thing that customers have enjoyed - Internet services that have tried to use Imagini's product, have recorded a significant increase in the average size of the check - up to 37% .

Now the sly Imagini stubbornly languishes over the plug-in, which any site can use, with the help of no more than a pair of screws, to its pages. And there will even be an interface for uploading your pictures for surveys and products for sale.

Charming - see how everything is technically simple, ideologically not new, but pretty and works. Being properly filed with the market, it has already been capitalized on> $ 13 million.
Exciting, yes?

The company was founded in 2006.

Overview of technology (user clustering, profiling, etc.) briefly here .