Elevator method - making the structure crystal clear

At each conference there is a lot of presentations with a confused structure. The speaker begins with one topic, unexpectedly goes to the second, recalls that he forgot to say something in the first, starts the fourth, and so on. It seems that the most branched trees serve as a prototype for the structure.







By the end of the speech, the brain at the audience begins to "boil."





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“And where does this come from?”, “And what is the connection with the previous slide?”. “What is he talking about?” Irritation appears. There is a danger of being thrown at tomatoes and rotten eggs ...







To prevent such a sad outlook, I recommend using the “lift method” that appeared at McKinsey.



Imagine that you have prepared a wonderful hour-long presentation for a major customer. In a great mood you enter the building, go up to the 45th floor ...







The elevator doors open and ... The boss goes to meet with the words: “Sorry, an important meeting has arisen. Come on, while we go down, tell me what you wanted. ”



Catastrophe! What to talk about? After all, everything is important! Nothing can be thrown out! How to finish?



So, to be a winner, formulate the key idea of ​​the presentation from the very beginning. Namely: what would you say if you had 30-60 seconds! Just be sure to write down everything.



And then the structure of your presentation will be absolutely clear and logical, because it will be built around a powerful "trunk".







And you can easily adapt it for any time interval.



PS: By the way, Elevator Pitch is a very popular topic in America. There are even fun contests.