Course "Interactive Communication in Advertising"

We (Vasya Lebedev and Oleg Zilberg from Red Keds, Yura Alekseev from Nile) together with the International Institute of Advertising have developed a program for teaching interactive communications in advertising.

This course teaches how to manage projects to create promotional websites and develop strategies for advertising promotions on the Internet. The main objective of the course is to teach how to manage creative teams, design promotional websites, manage remote teams, communicate with clients and agencies.
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The course is intended, first of all, to managers of advertising agencies, managers and managers of design studios, brand managers. Also, the course will be of interest to those who plan to work in the area related to Internet advertising.


At the moment, the course invited teachers:

Tatiana Kokanovich (CEO of Advert.ru) will tell you about the device of the media market.

Oleg Nikolaev (IMHO VI Development Director) will tell about the context and many other interesting things.

Roman Galdin (Promotion Specialist General Motors) will tell about the experience of working with agencies.

Anton Popov (marketer, blog.antonpopov.com/kto-ya ) will tell about web 2.0

Zhiltsova Olga (strategist, Red Keds) will teach strategic planning and the use of complex words in direct speech.

Konstantin Maksimyuk (VimpelCom Internet communication expert (Beeline), consultant on new media) will tell about new media, social networks.

Ilya Korneev (creative director of the Affect viral marketing agency) will show viral advertising.

Anton Shaporenko (art director of the agency G2, member of the club of art directors of the ADCR, adcrussia.ru/club/members/member80.html ) knows a lot about the relationship agency-design bureau. Tell in simple terms to managers about the design.

Slava Kuteev ( http://kuteev.livejournal.com/ ) will tell about life and special projects on Livejournal.

This is not a complete list of teachers, with the rest we are in the process of discussing topics and developing lectures.

For admission nothing special to know and have, except for the hellish desire to learn, is not necessary.
The course is designed for 4 months of study.
On March 1, a presentation is planned in Metropol. About her, a little later.

Course fee: 100,000 rubles.
Part of this money is returned to students for the implementation of the graduation project.
Contact:
Telephone admission office:
(499) 929-51-51, ext. 121

Executive Secretary of the selection committee:
Shagayeva Elena Maratovna