Ya-Ya.ru - the online newspaper of free announcements

We analyze in order:

• "The first real" - yes, this move is not intended for the Habra audience - we skip;
• “Internet” is a web service on the Internet;
• “Newspaper” - take a look at the interface and throw a stone at the monitor if it is not a newspaper;
• “Free” - two clicks separate you from submitting an ad that will cost you nothing;
• "Ads" - this service is only about ads , it is made only for them; we respect the ads and their authors, so we provide opportunities to highlight ads with a frame, frame and background, frame and picture, raise ads in the first place or fix on the first position in special placement.

So, at least, we justified the name.

To Ya-Ya.ru

Dozens of identical web services, working in the classifieds business and representing a mixture of ads, chaotic banners, context. Among the competitors are successful projects (who are more, who are less): www.irr.ru , www.slando.ru , www.olx.ru , www.timne.ru , www.doska.us , www.scheme.com , a huge set of one-type_projects.ru

What offers Ya-Ya.ru

Convenient and understandable service for finding and submitting your ads for the sale, purchase, lease, rental of something.

With a separate line, Ya-Ya.ru offers to mark the read, approached or unsuitable announcements, write a note to the announcement, containing, for example, the date and place of the meeting or additional terms of the deal - you decide how to use these or other opportunities. If you are registered and have saved your tags, they will be available to you from any computer.

')

Monetization Ya-Ya.ru

Core-business: highlighting ads

• frame;
• frame + background;
• frame + picture;
• transfer to first place;
• special accommodation;
• ad banner.

Sub-business:

• display advertising: a banner on the main page;
• link at the bottom of the page from LinksPlanet.ru (similar to the ad, but also the link);
• display advertising: pass-through banner in sections (for the time being abandoned);
• context: so far refused, but its addition is possible.

Lecture hall

Of course, it is important to identify segments of the target audience, but, in our opinion, it is more important to determine the requirements of the target audience:

• individuals: simple and convenient interfaces, affordable payment methods;
• legal entities: efficiency, affordable payment methods;
• legal entities (wholesale): efficiency, affordable payment methods, package offers;
• advertising agencies: commission;
• optimizers: links :)

Promotional methods

All that is available for free.
And for the money, of course: mediyka, context, optimization, virus campaigns ... Does it make sense to list?

Team

The project was implemented in the framework of the company “Internet” ( interneter.ru ). Each pixel of the site was made with his own hands.

Investments

We see no reason to request a specific amount for the development of the project. We are ready to communicate with each investor and find a common language. The priority for us will not be the allocated amount, but plans for the development of the project and a possible conclusion to the international level.

Our plans

Improvements within the service:

• adding payment methods (we are looking for opportunities to maximize the benefits for us to add payment services via SMS);
• development of media advertising;
• adding ad reception channels: phone, SMS, fax, e-mail, etc .;
• support service: telephone, e-mail, forum, etc .;
• detailed announcement card;
• export and import ads for webmasters;
• message archive;

Separately:

• translation of the service into English;
• binding to google.maps on a separate domain (actually creating a new service);
• completion of the project LinksPlanet.ru.

We will share how the project was done from scratch in the next article, what difficulties we faced, how they were solved, and now ... the article is posted in a fair category :)
Thank you for your attention to the service Ya-Ya.ru . We will be very grateful for any comments and suggestions.