About the lack of talent and the inner feeling of the "beautiful" ...

I have noticed for quite a long time that most business representatives wanted to spit at least for some attempts to build their advertising campaign beautifully.

They have their own way - "probably it will work, because it worked (as it seems to me, note my ) to others." And from here go:

• stupid advertising text blocks (sometimes girls with large secondary sexual characteristics are added to them) in newspapers like "Advertising in Kazan", "From hand to hand", etc.,
• terrible in their secondary video on local channels (and if the advertiser comes to the idea of ​​using poetry in them, then I personally begin to doubt the sanity of these human beings),
• wild printing solutions (booklets, calendars), with 99% stolen photo / clipart content
• poor sites (looking like pizza with lots of colors, sizes and types of fonts).
• well, as the top impudence and lack of taste completely (excusual my French) is a ***** ny concept of advertising campaigns, down to the smallest detail.
  
  
  In their opinion, the people are “eating”; this is enough for the people to “peck”. And this (unfortunately) is true. Biting a large part of the people. Which need to sell most of the current range of goods and services. In my opinion, this is disrespect for a potential consumer regardless of the level of development of his cultural and emotional essence.
  ')
  But it is beginning to delight the trend of increasing the segment of goods & services that you cannot sell in the ways listed above. And, accordingly, the target audience is increasing, which requires it.
  
  Another observation - sometimes communicating with the customer, it seems to me that they really do not understand the whole misery of their business in disseminating information about their products, regardless of the size of the company. Yes, they have their own segment. But, damn it, having invested money, and having done everything correctly, they can really increase it, insure, so to speak, their presence, having grown a loyal audience of customers (by the way, I like this phrase a lot more than the “target audience” in sales). But they are scared! And then new companies come and do it for them, and they lose their segment. And rightly so.
  
  And then there are customers (honestly, honestly) who are ashamed of their advertising policy. At the level of middle managers (rarely closer to the tops). But the authorities do not understand them. And they do not want to be substituted. But they are aware of everything. In the end, they are ashamed, but they drive all the same shit. And they are ashamed. Chased and ashamed.
  
  Therefore, your segments, gentlemen, will burn with a blue flame all the time. That's what you need. When will come daring and smart. In the meantime, live it.