Better to hear once than to see a hundred?
Yes, you are not mistaken. Exactly!
Of course, we have repeatedly heard the proverbs, speaking about the power of the picture: “It’s better to see once than to hear a hundred times”, “Until I see, I don’t believe”. This is confirmed by science: "The thickness of the optic nerve is 50 times thicker than the auditory." Confucius's words are constantly quoted: “One picture is worth a thousand words.”
But not everything is so simple.
Pictures, indeed, have the strongest emotional impact on the audience. But not always we see the meaning that the creator has invested.
')
What is shown in this picture?
That's right, 9 dolphins. But only those who see the picture are not the first to respond. I bet that the first time you thought: "man and woman have sex."
I remember a heated argument at one of the marketing forums. It seems that all the participants, and there were hundreds of people, agreed that the pictures are stronger. The main reason was the vodka Absolut MESSAGE IN A BOTTLE advertising campaign of 1993, which was remembered by everyone (various characters swim through the screen, exposing their essence). No wonder she won many awards at the world's top festivals, including the most prestigious, the Kan lion.
And only after 2 months a new member appeared, who said that it was not the Absolute, but SMIRNOFF!
UPD: There were questions why this topic is here. I wanted to say that the point is that in presentations it is worth paying more attention to the visualization of data in presentations and to pronounce the ideas of slides with words. And most importantly, to express the key ideas of the slides in the headings. :)
Of course, we have repeatedly heard the proverbs, speaking about the power of the picture: “It’s better to see once than to hear a hundred times”, “Until I see, I don’t believe”. This is confirmed by science: "The thickness of the optic nerve is 50 times thicker than the auditory." Confucius's words are constantly quoted: “One picture is worth a thousand words.”
But not everything is so simple.
Pictures, indeed, have the strongest emotional impact on the audience. But not always we see the meaning that the creator has invested.
')
What is shown in this picture?
That's right, 9 dolphins. But only those who see the picture are not the first to respond. I bet that the first time you thought: "man and woman have sex."
I remember a heated argument at one of the marketing forums. It seems that all the participants, and there were hundreds of people, agreed that the pictures are stronger. The main reason was the vodka Absolut MESSAGE IN A BOTTLE advertising campaign of 1993, which was remembered by everyone (various characters swim through the screen, exposing their essence). No wonder she won many awards at the world's top festivals, including the most prestigious, the Kan lion.
And only after 2 months a new member appeared, who said that it was not the Absolute, but SMIRNOFF!
UPD: There were questions why this topic is here. I wanted to say that the point is that in presentations it is worth paying more attention to the visualization of data in presentations and to pronounce the ideas of slides with words. And most importantly, to express the key ideas of the slides in the headings. :)
Source: https://habr.com/ru/post/52331/
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