Following the appearance of the
video podcast of the President of Russia Dmitry Medvedev, which has already been mentioned many times on Habré, and the upcoming elections, Ukrainian politicians also began to actively explore new technologies. Of course, the websites of parties and political blocs have been around for a long time, but the creation of personal websites, accounts in LJ and Twitter - this has not yet been developed.
This year, a
personal website appeared in the Kiev measure of Leonid Chernovetsky, with an optimistic phrase on the title “
Everyone has the right to live better ”. On the site, besides the usual autobiographical data for political sites, there are quite frank reflections about the cars purchased and “About your favorite cat, Yasha.” In addition, the site presents very interesting ways to monetize - for example, you can buy books or photographs by Leonid Mikhailovich (he prefers landscape photography). And also you can buy "exclusive", i.e. previously unpublished personal photos with the Kiev mayor and his family. The latter is a completely new idea (although I still do not quite understand who it is focused on). As promised on the site, all the money received will go to charity. In principle, you can not buy anything, but just donate, but probably it is not so interesting.
The second vivid case of the development of the web 2.0 environment by Ukrainian politicians is the
appearance on Twitter of the former speaker of parliament Arseniy Yatsenyuk. Probably, he is the first of our politicians who decided in this way to get closer to the electorate. Now Arseny Petrovich is gaining new supporters of his political organization, which in the near future will be transformed into a party. Also recruited experts who will work in LiveJournal, VKontakte, Odnoklassniki and other social networks.
The positive point is that politicians are getting closer, you can communicate with them directly - you can ask questions, you can criticize, or you can advise something. But on the other hand, a wave of political marketing in social services can kill all life there. And if people begin to be recruited into political parties, for example, VKontakte, then soon all the accounts there will become closed, and many will simply leave there.