For whom do supermarkets design?
I thought about how the departments are located in those grocery stores, where I go, and why. At first glance, everything is designed as something illogical. But it is at first glance!
Searched the network materials. On vskidku can refer here to this .
It starts there “for health”: everything for the buyer, everything for his convenience, the aisles should be wide, low racks, etc. It ends up “for the rest”: arrange the departments so that the buyer’s route between departments with essential goods is maximum (i.e., roughly speaking, meat, bread, milk - at different ends of the trading floor) so that there are more unmotivated / spontaneous purchases, etc. In general, everything is not really for the convenience of the buyer, but to maximize sales.
In principle, this situation is quite explicable: supermarkets are not charitable, but commercial organizations, which means they think primarily of themselves. And all here are the ideas of “Supermarket 2.0”, of course, they look great, but they are unlikely to be implemented in the near future. Maximum - minor improvements . It's a pity…
But I'm not talking about this in fact. I am about how and why design the location of departments.
After considering how the departments are located in those stores where I go, I realized that in fact the only similarity of the layout is the vegetable department at the entrance. In the future, all in different ways. Probably depends on the room? But from what else? Is it possible to select any single schemes?
For example, for Bahetle, in which I like to go most of all, the scheme is as follows:
I wonder what about other stores?
Lebedev, for example, designed stores. It would be interesting to talk to him about this.
Searched the network materials. On vskidku can refer here to this .
It starts there “for health”: everything for the buyer, everything for his convenience, the aisles should be wide, low racks, etc. It ends up “for the rest”: arrange the departments so that the buyer’s route between departments with essential goods is maximum (i.e., roughly speaking, meat, bread, milk - at different ends of the trading floor) so that there are more unmotivated / spontaneous purchases, etc. In general, everything is not really for the convenience of the buyer, but to maximize sales.
In principle, this situation is quite explicable: supermarkets are not charitable, but commercial organizations, which means they think primarily of themselves. And all here are the ideas of “Supermarket 2.0”, of course, they look great, but they are unlikely to be implemented in the near future. Maximum - minor improvements . It's a pity…
But I'm not talking about this in fact. I am about how and why design the location of departments.
After considering how the departments are located in those stores where I go, I realized that in fact the only similarity of the layout is the vegetable department at the entrance. In the future, all in different ways. Probably depends on the room? But from what else? Is it possible to select any single schemes?
For example, for Bahetle, in which I like to go most of all, the scheme is as follows:
- Vegetables fruits
- Alcohol
- Bread
- Grocery
- Ready meal
- A fish
- Meat
- Sausages
- Cheese
- Milk products
- Frozen products
- Candy, chocolate
- Soft drinks
- Baby food
- Rest
I wonder what about other stores?
Lebedev, for example, designed stores. It would be interesting to talk to him about this.
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Source: https://habr.com/ru/post/52284/
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