10 online stores with the highest conversion

Recently, research company Nielsen Online published data on the level of conversion in US online stores for December 2008. I think the enterprising habravchanam will be interested in this information, for this I publish it here.

Assessment method
The study involved online stores with attendance of at least 500,000 unique visitors per month. The data for the calculations were obtained using the Nielsen panel and toolbars installed in users' browsers. The conversion rate was calculated as the ratio of the number of unique buyers to the number of unique visitors.
')
results

No	Site	Conversion rate
one.	ProFlowers	31.10%
2	Ll bean	25.70%
3	Amazon	23.70%
four.	VitaCost	23.00%
five.	Coldwater creek	22.40%
6	QVC	21.10%
7	Roamans	20.40%
eight.	Office depot	20.20%
9.	Landsnd	19.30%
ten.	Victoria's secret	19.20%

Honestly, such high results surprised me. Especially if you consider that the calculation was not on a specific landing page, but in general on the site.

Of course, the level of conversion of these companies depends not only on the quality of the site itself, the company's reputation and the level of trust in the brand (Amazon.com) play a significant role here. But, despite this, it will be useful to pay attention to the presented sites and learn from the experience. Especially if you own your online store. See how sites from the Top 10 are fundamentally different from yours. Here is a small list of points worth paying attention to and compare with the leaders from the Top 10.

Unfortunately, I have not found such studies for Russian online stores. It would be interesting to compare the results. If anyone has such information, welcome to the comments.