Separation of cake contextual advertising in 2008 year.
Time to sum up the past year. Everything is calculated and analyzed - how did the “chocolate cake” of the contextual advertising market in Russia split this year?
Many expressed their opinion on the market assessment, but recently AIB (http://a-ib.ru/node/51) estimated the cake at $ 300-350 million and divided it approximately like this:
Yandex takes up a little more than half - this is the bottom of the big chocolate cake in the cake. Over the past year, Yandex increased the quantity and quality of its portal services and attracted even more visitors, didn’t work very well towards partners, and partners (chocolate cream cake) fit Yandex only from the “sides of the cake” and are a nice addition to its own portal. where he makes the main money.
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A runner is the top cake that takes up a little less than half the volume of the entire cake, but unlike Yandex, the Runner is saturated with all the partners. Half of Runner's capital is the profit of its partners. Over the past year, Begun released new revolutionary ad formats (video content, photo context), which made it easier for partners to monetize traffic.
The runner with Yandex occupied 90% of the entire market and created superiority postulates that are difficult to overcome.
Google is an American cream insert between the cake layers. Last year, to no avail, tried to article as one with the top crust, buying a runner, but to no avail, Russia did not rush with a company that strategically supports the Runet. It is very unusual to see in such a clamped position the global Internet giant Google.
All other contextual advertising systems are chocolate chips. Some lie on top of the cake, and someone has already poured from the cake, unable to withstand the competition.
I wonder how the cake of contextual advertising will be baked in 2009?
Many expressed their opinion on the market assessment, but recently AIB (http://a-ib.ru/node/51) estimated the cake at $ 300-350 million and divided it approximately like this:
Yandex takes up a little more than half - this is the bottom of the big chocolate cake in the cake. Over the past year, Yandex increased the quantity and quality of its portal services and attracted even more visitors, didn’t work very well towards partners, and partners (chocolate cream cake) fit Yandex only from the “sides of the cake” and are a nice addition to its own portal. where he makes the main money.
')
A runner is the top cake that takes up a little less than half the volume of the entire cake, but unlike Yandex, the Runner is saturated with all the partners. Half of Runner's capital is the profit of its partners. Over the past year, Begun released new revolutionary ad formats (video content, photo context), which made it easier for partners to monetize traffic.
The runner with Yandex occupied 90% of the entire market and created superiority postulates that are difficult to overcome.
Google is an American cream insert between the cake layers. Last year, to no avail, tried to article as one with the top crust, buying a runner, but to no avail, Russia did not rush with a company that strategically supports the Runet. It is very unusual to see in such a clamped position the global Internet giant Google.
All other contextual advertising systems are chocolate chips. Some lie on top of the cake, and someone has already poured from the cake, unable to withstand the competition.
I wonder how the cake of contextual advertising will be baked in 2009?
Source: https://habr.com/ru/post/51902/
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