Less than 10 days left until eTARGET-2007

“ETarget: Audience Management and Internet Advertising” is the central event of the year in advertising and marketing in RuNet. The conference organizers are Ashmanov & Partners, Runner, Mail.ru, Rambler Internet Holding, Subscribe.ru and Yandex.


The applied focus and the ability to communicate with leading experts of eTarget attract a wide audience of professionals. Employees of advertising agencies and advertising departments of companies will be able to communicate with colleagues and get acquainted with industry best practices, advertisers will receive up-to-date information on business promotion opportunities on the Internet and the opportunity to meet with professional advertisers, representatives of advertising sites will be able to get a comprehensive picture of market trends and moods.

The first day of the conference will be set aside to review the full cycle of Internet marketing. Ruslan Tagiyev (TNS Gallup AdFact) and Natalya Tkacheva (Comcon) will tell you about the structure, volume of the Runet’s audience and the methods of its research. The reports of Mikhail Trufanov (Arton Consulting) and Andrei Sebrant (Yandex) will be devoted to the choice of communication strategy, planning and budgeting. Sergey Spivak (Prior.Ru) and Dmitry Satin (UsabilityLab) will raise the problem of developing advertising materials on the Web and retaining the target audience. Fedor Virin (Mail.Ru), Mikhail Ukolov (GlavInformSistema) and Alan Boydell (Google) will tell about the analysis of the effectiveness of marketing activities. The first day of the conference will be completed by a round table on the theme “Conducting advertising campaigns on the Internet”.
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A detailed analysis of the main areas of online advertising will be devoted to the reports of the second day of the conference. Roman Kokhanovsky (Index20), Alexey Padalkin (Mail.Ru) and Lyubov Simonova-Emelyanova (eHouse) will tell about the development trends and the assessment of the effectiveness of display advertising. Alexey Basov (Runner), Evgeny Lomize (Yandex) and Roman Kovalev (Ashmanov and Partners) will raise a popular topic of contextual advertising development and its place in the marketing strategy in their reports. Kirill Chistov (Subscribe.Ru), Anton Nosik ("Soup") and Timofey Bokarev (Next Media Group) will talk about how to properly build communication with the target audience using blogs, communities, thematic newsletters and wap-sites. The report by Andrei Vorobyov (RU-CENTER) will be devoted to legal regulation in the field of domain names and trademarks on the Internet. Arkady Moreynis (Price.Ru) will talk about the effectiveness and factors in the selection of product advertising. By tradition, the day will conclude with a round table on the theme “The Future of Interactive Communication”.

One of the features of the conference "Managing Audience and Advertising on the Internet" is the reports not only of professionals and recognized industry leaders, but also of experienced advertisers (Cliff, Utinet.Ru). Thus, participation in the conference provides an opportunity to get up-to-date and useful information first-hand, listen to speeches by leading experts in the field of Internet marketing, share with your colleagues your achievements and plans. For the convenience of all participants, the conference is traditionally held in the center of Moscow with a program of reports "in one stream"


Details on www.etarget.ru