In Yandex.Direct, you can track the behavior of attracted visitors.

A new tool has appeared in the Yandex.Direct system - Metric , a tool for analyzing the attendance indicators and the effectiveness of advertising campaigns. Using this invisible free counter, the advertiser gets all the data needed to determine the conversion - the ratio of the number of sales from the site to the number of contacts with it.

The Yandex.Direct metric will help you to find out and evaluate the essential parameters of advertising success, according to Yandex. In addition to conversion, this is the depth of page browsing and the cost of attracting a customer who has passed along the desired chain of actions. After that, the data will appear in all the existing Yandex.Direct reports, and the client, after reviewing the picture, will be able to choose the best tools and settings for his needs. "Through" statistics allows you to conduct an analysis in the sections of advertising campaigns, ads, keywords, regions, sites, etc.

“The traditional advantage of the Internet, as compared to other advertising media, is that it is measured,” says Artem Parshentsev, project manager of the Yandex Advertising Technology Department. - We take one more step - we give the advertiser the opportunity to see what the user is doing on the site after clicking on an advertisement. You can reliably assess the quality of a campaign only by gathering data together on advertisements and on the user's behavior on the site. ”