"Barsky" marketing from "Stream"
A new round of competition for the attention of Moscow dial-up subscribers was marked by a marketing action by the Moscow broadband leader COMSTAR-Direct (Stream brand). The operator suggested “retrogrades” to exchange their old modems for new ones - ADSLs. According to the company, these ADSL-modems users receive as a gift.
The minimum unlimited tariff "Stream" should also attract dial-upers. The PRIME plan requires a monthly payment of $ 8 - this is an unprecedented offer on the Russian broadband market. The speed threshold for the tariff - 128 kbps. The action itself with the exchange of modems will last from March 14 to May 14.
J'son & Partners experts believe that Stream's marketing will bring results in the form of an increase in the subscriber base growth rate of the operator, as well as increased price competition in the market as a whole. According to their estimates, Stream is able to increase the rate of connection of new users by one and a half times, Kommersant reports. For the operator, we recall, this is more than relevant, since in the second half of 2006 it significantly lost to competitors in terms of growth - it increased only 20% of the base, whereas AKADO and Corbina had 75 and 100% growth, respectively.
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One way or another, the Stream price offer is two times cheaper than the average in Moscow. According to MDM Bank analyst Elena Bazhenova, the operator tries to maintain its market share with this dumping. “In the current situation on the market, its actions may provoke a price war - other Internet providers may donate financial indicators, reducing tariffs in order not to miss new connections,” she said.
The minimum unlimited tariff "Stream" should also attract dial-upers. The PRIME plan requires a monthly payment of $ 8 - this is an unprecedented offer on the Russian broadband market. The speed threshold for the tariff - 128 kbps. The action itself with the exchange of modems will last from March 14 to May 14.
J'son & Partners experts believe that Stream's marketing will bring results in the form of an increase in the subscriber base growth rate of the operator, as well as increased price competition in the market as a whole. According to their estimates, Stream is able to increase the rate of connection of new users by one and a half times, Kommersant reports. For the operator, we recall, this is more than relevant, since in the second half of 2006 it significantly lost to competitors in terms of growth - it increased only 20% of the base, whereas AKADO and Corbina had 75 and 100% growth, respectively.
')
One way or another, the Stream price offer is two times cheaper than the average in Moscow. According to MDM Bank analyst Elena Bazhenova, the operator tries to maintain its market share with this dumping. “In the current situation on the market, its actions may provoke a price war - other Internet providers may donate financial indicators, reducing tariffs in order not to miss new connections,” she said.
Source: https://habr.com/ru/post/5171/
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