Talking headlines
As it was sung in the famous song: “Where does the motherland begin ...”, and if you shift it into the language of presentations and think about it, but where does the slide really begin? What does the audience first see and how does this affect the perception of the slide as a whole?
It is well known that every slide should have a title, because it is from him that he begins his acquaintance with the information on the slide. It is he who sets the shades of perception. Why is he so important? I will give an example from our practice. Take a slide from one of our projects. See what this title looks like in most presentations:
Standard title, I call such "about anything". No emotions, well, great, we will now be told about the company.
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And let's see the option that we proposed:
See how immediately the slide began to be perceived differently. The heading has set up the audience - they are now learning not only about the company, but about the company that is at the forefront of the market. Completely different promise.
You can argue about why our team should write again, because the presentation is about them, plus there is a logo nearby. However, we wanted to submit just such a title (slogan), as something independent, not requiring guessing.
In conclusion, I will list a few basic rules that should be followed when creating effective headlines for presentations:
Successful presentations.
PS: However, sometimes there are exceptions (often in the scientific environment or specific events, for example, when preparing for an IPO), when the presentation format simply requires the presence of dry and “regular” headlines. Well, there's nothing you can do, the format is the format.
PPS: I made another example:
Before:
After:
It is well known that every slide should have a title, because it is from him that he begins his acquaintance with the information on the slide. It is he who sets the shades of perception. Why is he so important? I will give an example from our practice. Take a slide from one of our projects. See what this title looks like in most presentations:
Standard title, I call such "about anything". No emotions, well, great, we will now be told about the company.
')
And let's see the option that we proposed:
See how immediately the slide began to be perceived differently. The heading has set up the audience - they are now learning not only about the company, but about the company that is at the forefront of the market. Completely different promise.
You can argue about why our team should write again, because the presentation is about them, plus there is a logo nearby. However, we wanted to submit just such a title (slogan), as something independent, not requiring guessing.
In conclusion, I will list a few basic rules that should be followed when creating effective headlines for presentations:
- Designate a place under the heading. It should be clearly understood that this is a headline. Try not to overload the top of the slide (especially if the company has a complex or very large logo)
- Avoid boring, hackneyed names, invent interesting and motivating
- Try to keep within 2 lines, with a maximum of 3. Ideally one at all
- Font size should not be less than the main text. Recommended size from 28 pt. (in PowerPoint)
- Do not allow double headers. This is often found on slides, where there are charts (tables, etc.). It turns out that there is a title both for the diagram and for the slide itself. Align them, and position the diagram over the entire slide.
- DO NOT WRITE HEADLINES WITH LETTERS
Successful presentations.
PS: However, sometimes there are exceptions (often in the scientific environment or specific events, for example, when preparing for an IPO), when the presentation format simply requires the presence of dry and “regular” headlines. Well, there's nothing you can do, the format is the format.
PPS: I made another example:
Before:
After:
Source: https://habr.com/ru/post/51567/
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