Polaroid saved

According to the latest data, 1 businessman and 11 specialists in this rare field will resume production of cassettes in a unique photographic format by December at the Polaroid factory in Amsterdam.

With the advent of digital photography in the 1990s, the polaroid photography, so beloved by creative young people, looked doomed. The outdated format is rapidly losing the evolutionary race of technology. When in February last year, it was announced about the cessation of production, many fans were visited by quite reasonable gloom. A week later, a group of enthusiasts launched a global campaign in support of a white-square snapshot. And their prayers were heard.
')
The 39-year-old eccentric artist and businessman Florian Kaps, who devoted 5 years of his life to instant photography, founded the largest portal about polaroid photography on the Internet, Polanoid.net , opened the Polanoir art gallery dedicated to this type of art in Vienna, and also decided to revive the legendary film in the project called "The Impossible Project".

“This project is more than a business plan; this is a fight with the very idea that everything that does not generate income should die, ”says Kaps.

Polaroid monochrome and color film will be put into production immediately after existing stocks are depleted.