Texts on the network are fake and real
“ Dear, Sergey, ” writes a fictional journalist to a fictional editor. - Here in Rio, the carnival goes off with a bang. A little later, I will send you dry facts and photos. In the meantime, I want to inform you that even me - who came here for a specific job - was embraced by the general mood of dance, joy, and ... hmm, sex. "
After that, the editor quotes the received letter in the news of a super-popular serious portal. They say that our journalist at the scene of the incident, though he was a strong guy, but he also could not resist and now he writes from there enthusiastic letters.
It is considered to be that as soon as information is intended for a mass audience, it is necessary to subtract from it the whole personal factor.
“ Dudes! I believe such a cool movie looked! “- Blogger writes in his blog.
“ Mel Gibson’s film amazes with its… ”, the same blogger writes if his readers noticeably exceed the circle of close friends.
A similar change of style occurs automatically, almost every person. (Including me. Although, I dare to assure you that I am writing even notes on a refrigerator in a similar tone). And it's not about using the words "dude" and "cool", you can also do business with these words. The point is to exclude from their feelings and emotions, so as not to scare away the percentage of the audience. The point is the desire to present information in a digestible form, for the majority of the world's population.
Key phrase: digestible look for most.
')
But the “majority” itself exists only in statistical mathematics, there are people in the rest of the world. People are not fools and know how to see false in texts, like:
“ Welcome to our site. Our company is famous for its quality ... ",
" Do not miss the solo concert of the superstar of the Russian pop music ... ",
"The new film is amazing ... ".
Everyone knows where they are and how superstars are made. Such fake texts are read only for the sake of searching for grains of information - how does this film end, but not at all for its susceptibility.
It doesn't matter where you are writing, an article in a public blog or an introductory text on the super-serious office website, a letter to your superiors or a comment on a photosite. Try to write your emotions right out of your head, without filters on “publicity”. Renounce all stereotypes, except those that you personally like. Show your character - if in ordinary life already on the fifth minute of acquaintance, go to “you”, then get rid of the obsessive “you” in your texts. If we are talking about what you do not understand, then probably it is necessary to write that you do not understand it. And I can invent a whole bunch of other recommendations united by a common phrase - write the words from the heart.
And then none of your readers will say “shit” about your text.
Because you are not shit, and your text is you.
Here it is.
Zinovy Lipinsky.
After that, the editor quotes the received letter in the news of a super-popular serious portal. They say that our journalist at the scene of the incident, though he was a strong guy, but he also could not resist and now he writes from there enthusiastic letters.
It is considered to be that as soon as information is intended for a mass audience, it is necessary to subtract from it the whole personal factor.
“ Dudes! I believe such a cool movie looked! “- Blogger writes in his blog.
“ Mel Gibson’s film amazes with its… ”, the same blogger writes if his readers noticeably exceed the circle of close friends.
A similar change of style occurs automatically, almost every person. (Including me. Although, I dare to assure you that I am writing even notes on a refrigerator in a similar tone). And it's not about using the words "dude" and "cool", you can also do business with these words. The point is to exclude from their feelings and emotions, so as not to scare away the percentage of the audience. The point is the desire to present information in a digestible form, for the majority of the world's population.
Key phrase: digestible look for most.
')
But the “majority” itself exists only in statistical mathematics, there are people in the rest of the world. People are not fools and know how to see false in texts, like:
“ Welcome to our site. Our company is famous for its quality ... ",
" Do not miss the solo concert of the superstar of the Russian pop music ... ",
"The new film is amazing ... ".
Everyone knows where they are and how superstars are made. Such fake texts are read only for the sake of searching for grains of information - how does this film end, but not at all for its susceptibility.
It doesn't matter where you are writing, an article in a public blog or an introductory text on the super-serious office website, a letter to your superiors or a comment on a photosite. Try to write your emotions right out of your head, without filters on “publicity”. Renounce all stereotypes, except those that you personally like. Show your character - if in ordinary life already on the fifth minute of acquaintance, go to “you”, then get rid of the obsessive “you” in your texts. If we are talking about what you do not understand, then probably it is necessary to write that you do not understand it. And I can invent a whole bunch of other recommendations united by a common phrase - write the words from the heart.
And then none of your readers will say “shit” about your text.
Because you are not shit, and your text is you.
Here it is.
Zinovy Lipinsky.
Source: https://habr.com/ru/post/5148/
All Articles