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Number or label?

In fact, it depends not only on the author's artistic sense, but also on purely utilitarian things:

Numbering is preferable:
  1. If the sequence of points is strictly defined: the process steps are listed one after the other, or the points are listed in order of importance. The number “1” means “first”, the number “2” means “after this,” and so on.
  2. If the list is more than 5 points. If bullets are put on a long list, it will be difficult for the reader to “cling” to the eyes of the beginning of the next item. Just as it is difficult to count the floors in the high-rise buildings, where everything is completely identical from floor to floor.
  3. If the title of the list has a number, for example, “4 signs of effective leadership”.


The numbered list hints that the sequence of items is not chosen by chance, and it has some meaning. The numbering looks like a more stringent, exhaustive listing. For example, numbering is used in this list, because the order of items is determined by their importance and frequency of application.
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Items in the table of contents of the presentation should always be numbered in order to more clearly show the sequence of sections (an exception may be the table of contents of the presentation and a parallel structure and table of contents in the form of a diagram).

Bullets are well suited if you want to emphasize the equal priority of points (or their simultaneity). Also bullets allow us to simplify the perception of the second level of the list, replacing double numbers such as “3.2.” Or “6.3.” With neat dots and small squares.

The use in the lists of letter designations of the points — a.), B.), C.), Etc. — is now becoming increasingly rare, with the exception of some traditional cases (for example, the designation of answer options in tests and questionnaires).

Source: https://habr.com/ru/post/51399/


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