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Ads Yandex.Market show sites advertising network

The Yandex.Market ad block, which appears on the search results pages, can now be posted on its websites by members of the Yandex Advertising Network . This type of contextual advertising company offered today.

The system's algorithm automatically determines exactly which offers of Market partners should be shown in this or that case. Targeting works in such a way as to advertise precisely those products that are mentioned on the page. According to Yandex, by placing the Yandex.Market block, site owners will be able to earn more. The benefit of online stores, whose ads are broadcast in blocks, is also obvious - they get an additional means of attracting customers.

According to the head of Yandex’s e-commerce department Ilya Polozhintsev, the proposed type of advertising will be most interesting for sites focused on providing information about products. He noted in this connection that the placement of the Market unit allows users to find out the prices for the goods and in one click go to the online store for its purchase.
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Advertising in the Yandex.Market block in its format repeats the one that appears on the pages of the search results. These are the same several (up to five) offers of the relevant product with the price, the name of the store, information on the availability of goods in stock and links to the page where you can order it.

Source: https://habr.com/ru/post/5129/


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