Tactical positioning: a couple of recommendations for text animation

The effects of the appearance for the text in most cases are used for beauty and attracting involuntary attention due to movement. Also, click-through animation is used so that the speaker can control the appearance of information on the slide in accordance with the unfolding of the speech.

Often, when using animation, the fact that neither beauty nor movement should interfere or distract from perception of information is overlooked.

1. Animation of the text should correspond to the usual way of perception.

Let me remind you that the natural directions of reading for Russian and English - from left to right, from top to bottom. So, the animation should unfold in protivohod.
Poorly:

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Good:


2. It is important that the audience is not forced to contemplate the appearance of the text for too long, and this action should not distract from the meaningful part.

Poorly:


In this case, a whole series of moments radically spoils the picture:

• Were selected very much to animate the text - you need to have a good exposure to watch these slides.
• Each following phrase appears with the help of a new fanciful way of animation, the use of which here is in no way justified from the point of view of meaning.
• Text appears from across the slide, bringing a vague sensation of anxiety.

Good:

Many in the audience consciously do not even notice that the text is somehow animated. Nevertheless, the animation decorates the slide and attracts involuntary attention, without distracting attention from the content of the slide.