Listing Argument
Very often we ask ourselves, and in what order are the arguments arranged? First strong and weak at the end? Or vice versa?
In fact, it all depends on the time of decision making. If the audience will make a decision immediately after the end of the presentation, then it is better to use the Homeric structure of conviction:
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Best of all, we remember what is at the beginning and, especially, at the end. This applies not only to the presentation as a whole, but also directly to the slides. That is why the strongest argument is to "hold" to the last.
Just do not fall for an extremely common mistake: it seems that we have convinced the interlocutor, he has nothing to say. But, after the strongest argument, we give a small argument “for”. The interlocutor clings to him, and the dispute resumes ...
If the decision is made after some time, then there is a significant minus in the Homeric structure. Most likely, our interlocutor will decide to once again view the presentation. And in this case, it is unlikely that he will fully read all the items, and run through the first. And, not the fact that it comes to the last. And then another order is preferable.
But if we do not know when the decision will be made, we must choose. I would prefer the Homeric structure, but make the selection of the first and last arguments.
In fact, it all depends on the time of decision making. If the audience will make a decision immediately after the end of the presentation, then it is better to use the Homeric structure of conviction:
')
Best of all, we remember what is at the beginning and, especially, at the end. This applies not only to the presentation as a whole, but also directly to the slides. That is why the strongest argument is to "hold" to the last.
Just do not fall for an extremely common mistake: it seems that we have convinced the interlocutor, he has nothing to say. But, after the strongest argument, we give a small argument “for”. The interlocutor clings to him, and the dispute resumes ...
If the decision is made after some time, then there is a significant minus in the Homeric structure. Most likely, our interlocutor will decide to once again view the presentation. And in this case, it is unlikely that he will fully read all the items, and run through the first. And, not the fact that it comes to the last. And then another order is preferable.
But if we do not know when the decision will be made, we must choose. I would prefer the Homeric structure, but make the selection of the first and last arguments.
Source: https://habr.com/ru/post/51242/
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