Download versions and boxed software products.

Our company sells keys to some software products through the QIWI payment terminals:

Among them:

• Dr. Web
• Kaspersky (computer and smartphone)
• Microsoft office

It is surprising why, more often than not, there is no difference in price between the boxed and downloadable versions of these products?
There are some advances in this direction: ABBYY . But a 10% discount is more of an exception to the rule.

Very interesting, why does this happen?
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MS office also raised prices for Home & Student, which is sold through QIWI Personal Cabinet.

But the sale of boxed versions raises a lot of costs, which is not the sale of downloadable versions: production, logistics, distribution, merchandising, and so on ...

And then the software maker has at its disposal more than 70,000 points of sale (without paying the entrance ticket), but the prices remain the same.

I really do not understand!