Logo 2.0
So, all the logos in the 2.0 style, according to the authors of the article, have 11 main features that distinguish them from the 1.0 logos: “Everyone wants to be modern and follow the style. No one wants to keep up with trends. So, you can see 11 trends that we think will determine the appearance of 2007.
1. Talkboxes (talkboxes, dies for direct speech, as in comics, approx. Lane.)
This is the trend of the last few years. It is not clear who still appeals to us, but such things are more and more common. This element symbolizes the communication of whatever kind they are: companies with consumers or consumers among themselves. LifeLogger, for example, uses a smiley box with an emoticon inside to illustrate that users can communicate with them as old friends.
This idea shows how important contacts are.
2. Clouds
Clouds reflect innovation, new ideas, etc. Most of the "clouds" came from new firms, imply a space for dreams and reflections.
3. Reflections
This trend is set by Apple: all their images are on a brilliant table. Used as a “new shadow”, the reflection moved to the Internet. Mean purity and transparency of the company.
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4. Rectangles
The rectangles have always looked dilettan, but the new generation shows that good design is always stylish. Used as a book image, images, etc.
5. Volumetric dies
Designers are trying to make their work more realistic. These dice as if popping out of the screen from the pages.
6. Outbreaks
Quite ambiguously interpreted graphic element. Sometimes it symbolizes sound, movement. Pretty emotional stuff.
7. Waves
The reception used mainly by television and radio companies is now inserted everywhere and everywhere to show manufacturability and progressiveness. Increasingly used by publishers and blogs.
8. Man ;)
It is used mainly for depicting the unification of people, communications, or the image of a consumer of a given company.
9. Transparency
This technique is used to combine something into a group or a whole.
10. Contours (Stroke)
Just a beautiful effect. When it is cool, it can cause admiration.
11. Punctuation
From emoticons to complex illustrations. Every day, punctuation gets a new life on the Internet. ”
I hope that this translation will help you in the future.
1. Talkboxes (talkboxes, dies for direct speech, as in comics, approx. Lane.)
This is the trend of the last few years. It is not clear who still appeals to us, but such things are more and more common. This element symbolizes the communication of whatever kind they are: companies with consumers or consumers among themselves. LifeLogger, for example, uses a smiley box with an emoticon inside to illustrate that users can communicate with them as old friends.
This idea shows how important contacts are.
2. Clouds
Clouds reflect innovation, new ideas, etc. Most of the "clouds" came from new firms, imply a space for dreams and reflections.
3. Reflections
This trend is set by Apple: all their images are on a brilliant table. Used as a “new shadow”, the reflection moved to the Internet. Mean purity and transparency of the company.
')
4. Rectangles
The rectangles have always looked dilettan, but the new generation shows that good design is always stylish. Used as a book image, images, etc.
5. Volumetric dies
Designers are trying to make their work more realistic. These dice as if popping out of the screen from the pages.
6. Outbreaks
Quite ambiguously interpreted graphic element. Sometimes it symbolizes sound, movement. Pretty emotional stuff.
7. Waves
The reception used mainly by television and radio companies is now inserted everywhere and everywhere to show manufacturability and progressiveness. Increasingly used by publishers and blogs.
8. Man ;)
It is used mainly for depicting the unification of people, communications, or the image of a consumer of a given company.
9. Transparency
This technique is used to combine something into a group or a whole.
10. Contours (Stroke)
Just a beautiful effect. When it is cool, it can cause admiration.
11. Punctuation
From emoticons to complex illustrations. Every day, punctuation gets a new life on the Internet. ”
I hope that this translation will help you in the future.
Source: https://habr.com/ru/post/5110/
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