Facebook figured out how to monetize private data

Perhaps the social network Facebook has finally found a way to turn the 150 million personal files of its users into a source of profit. The company announced that it was going to organize the world's largest database for marketing research.

As announced, in the near future, Facebook is beginning to cooperate with several multinational corporations that can conduct surveys on a targeted sample of users. The selection criteria can even be intimate, which is almost impossible offline.

To show what unprecedented opportunities are opening up for corporations, Facebook has organized an amazing interactive presentation at the economic forum in Davos, where the most influential businessmen of the world traditionally meet. The presentation was delivered by Facebook director for global markets, Randy Zuckerberg (sister of the project’s founder Mark Zuckerberg).
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Directly during her speech, Randy posted several polls on Facebook and within a few minutes received 120,000 responses. Of course, the results can be immediately filtered by nationality, gender, age and other parameters of the audience, up to and including sexual orientation. In fact, interactive marketing of this kind is a fundamentally new direction in the study of public opinion.

via Telegraph