Russian "Fisbook" will contextual advertising

This soc. The network in the west is called Russian Fybuk. So she decided to develop and launch her own contextual advertising system. Facebook and MySpace have already launched their own system. They call this detailed targeting.



On Facebook, an advertiser can choose an audience according to different criteria. For example, by location, gender, age, keywords, education, place of work, etc.

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PS I wonder who has already used Facebook or MySpace for this purpose (for Western projects). And in general, does it make sense, because you can simply agree with a runner or Yandex. Although their development should be much more efficient. By the way, Li.ru also tests such a system for selling targeted advertising.