Looking at the overseas market for creating websites, the eyes of a number of large and small-scale design studios are diverging. One rating on
www.thefwa.com makes you wonder how much money and customers abroad. But in fact, the market abroad is more transparent than in Russia, more mature and more interesting.
Few people know that there are not so many large agencies. If we talk about Internet solutions for large multinational companies, there are several hundred agencies in which they are serviced. While the design studios and web-production agencies are several thousand.
And I call agencies really large companies that are engaged in strategic planning on the Internet, creativity and development (on their own, or by contractors). And even the sophisticated designer will be mistaken if he starts calling North Kingdom, 2Advanced, Firstborn Multimedia among these agencies. All this production agencies, which often fulfill the orders of larger companies.
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Here is a small table with links to the sites of these companies. A quick look will provide an opportunity to understand this industry deeper.
Euro RSCG 4D (Havas)Gray Digital Marketing (WPP)OgilvyInteractive (WPP)Avenue A / Razorfish (aQuantive)Isobar (Aegis)Digitas (Digitas Inc.)Tribal DDB (Omnicom)RMG Connect (WPP)Wunderman Interactive (WPP)MRM Worldwide (Interpublic)R / GA (Interpublic)Agency.com (Omnicom)Modem Media (Digitas Inc.)FCBi (Interpublic)Media Contacts (Havas)Organic (Omnicom)Tequila (Omnicom)Nurun + Ant Farm (Quebecor)Arc Worldwide (Publicis)Critical Mass (53% owned by Omnicom)Tocquigny Advertising, Interactive + Marketing AustinAKQAiDeutsch (Interpublic)Digital Impact (Acxiom)Blast radiusVML (WPP)imc2 dallasUniversal McCann Interactive (Interpublic)Planning Group (Sapient)Slingshot dallasIconNicholsonIcrossingStarcom IP (Publicis)Click Here (Richards)OMD Digital (Omnicom)Atmosphere BBDO (Omnicom)Macquarium Intelligent CommunicationsMEC Interaction (WPP)Medical Broadcasting Company (10% owned by WPP)Campbell-Ewald Digital (Interpublic)Refinery 13 HatboroGenexIntercept InteractiveWirestone emeryvilleRisdall Advertising AgencyBlue dingoResource Interactive ColumbusCMD PortlandApollo InteractiveWe will describe some of them in more detail: AGENCY.COM (most famous in Russia), AKQA, AVENUE A / RAZORFISH, DIGITAS, ICROSSING, MRM WORLDWIDE (there was an attempt to bring this brand to ours), OGILVY INTERACTIVE (a branch has already appeared), ORGANIC, R / GA, TRIBAL
AGENCY.COM
Website : guess
Annual revenue approx. $ 70 million
Customers : 3M, ABN AMRO, Alcon, American Airlines Credit Union, Ask.com, Bacardi, Barrie Pace, British Airways, BT, Canon, Chicago Board Options Exchange, CIT, CNN.com, Combos, Costa Cruises, Del Monte Consumer Brands , Del Monte Pet Brands, Delhaize, Discovery Networks, Dulux, eBay, Energizer, Eurostar, Gevity, Grainger, Harper Collins Publishing, Honeywell, HP, IKEA, ISO New England, Jameson, KeySpan, Ladbrokes, LG Electronics, Miller Brewing Company , Nissan, Nivea, NSPCC, Nuveen, Pernod Ricard, Skittles, Snickers
Creative specialization: strategies, special projects at various large platforms, digital creative, promotional sites.
By some estimates, AGENCY.COM has little presence in the field of development for social networks and communities. The basis of the business are banner companies and website development.
AGENCY.COM are part of TBWA Worldwide, which in turn belong to the Omnicom Group Inc. (NYSE: OMC).
The agency employs over 1,000 people in 10 offices located in the United States, as well as in offices in London, Paris, Amsterdam, Copenhagen.
Founded in 1995.
Materials about the agency :
www.youtube.com/watch?v=HZjkOU9X5R4www.youtube.com/watch?v=BrV94gL3VzAto be continued…