MarketSplash: a drop of effort for a successful brand

This week, HP launched a new online project, MarketSpalsh . It has become a one-of-a-kind “brand conveyor” on which the production of unique distinctive features for any business will be put on stream. For example, for only $ 579, you can get a complete set of brand materials, from the logo and company print to a set of business cards, created by a whole community of professional marketers and designers. By the way, you can make yourself a beautiful business card using one of the 1,400 templates absolutely free of charge - you just have to print it on your home printer.

All the way from discussing ideas to sending the resulting layouts of promotional products to print will be held in a convenient web-interface, where each stage of work on them is clearly visible. And after that, piles of forms, booklets, leaflets and everything that the printing industry can produce, will be delivered to your doorstep.

But developing a whole brand is still a service that people rarely use. Much more often, one has to deal with smaller tasks, but at the same time it is more delicate. For example, it never hurts to congratulate business partners on the next holiday by presenting them with a calendar or a diary, accurately decorated in your corporate style. But not every enterprise, and especially a small business, can afford to keep its own specialist in such things. And to find professionals on the side who will do his work quickly, efficiently and for reasonable money - this is still a very rare success.


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In these small cases, the designer will come to your aid in the spirit of DIY, who at MarketSplash will first show you a choice of dozens and hundreds of ready-made design options for anything, and then let you freely change these templates to suit your taste. And again, the whole journey you will pass in a few clicks with the mouse, after which you will only have to wait for the courier to call. And it will all cost no more than $ 50.

Unfortunately, there is no point in talking about the delivery time for orders from MarketSplash. All the delights of almost instant creation of printed layouts will be crossed out with weeks of waiting for a parcel from the USA. But, and this is already good news, the HP MarketSplash software platform can be used by any interested company to provide services under its own brand.

One of these companies has already become famous Nestlé. Delicious Dilemma is an active website in the United States, where all fans of its sweet delicacies can vote for one of several packaging options for America's favorite Goobers, Sno-Cap and Oh! Henry. " All models of the future design of wrappers created using MarketSplash.

Of course, Nestle is not a small business. But in order to make a site where everyone will be able to draw up for themselves, for example, photo books (we will tell about this fascinating hobby in one of the following posts), you need to put very little effort into it. Especially since the HP takes care of the technical part entirely.

This and other posts are published in the officially unofficial HP blog in Russia - HPort.ru . Come, we definitely have something to talk about!