Viacom will collaborate with Joost
The promising startup Joost (formerly the Venice Project ) proved that his huge ambitions are not unfounded. Today's news of signing a contract with Viacom is a clear signal that the founders of Joost have very serious intentions. Niklas Zennström and his team, who founded Kazaa and Skype, seriously started a new business.
Particularly symbolic news about the collaboration of Viacom and Joost looks in the light of the recent conflict between Viacom and YouTube . As you know, two weeks ago, Viacom, which owns several entertainment channels, including MTV, demanded that YouTube video service remove more than 100,000 clips from which it owns copyright from its servers. At the same time, the media company said that YouTube and the owner of the Google service “do not want to enter into a fair market agreement that would allow YouTube users to access Viacom-owned content.”
In other words, startup Joost agreed to the terms of Viacom, which did not suit YouTube. Moreover, it seems that Joost agreed to them quickly , because a couple of weeks ago, negotiations with the previous partner continued. According to experts, a fair proportion of the separation of advertising profits is 65% to 35% in favor of Viacom, although the true terms of the transaction were not disclosed. Under the agreement, Joost will receive a license to broadcast hundreds of hours of TV shows from cable TV channels Viacom, such as MTV, Comedy Central, Nickelodeon and Spike, as well as the rights to broadcast films Studio Paramount.
One of the main factors that pushed Viacom to the deal was Joost’s promise to protect content from unauthorized copying. According to media corporations, the broadcast through Joost is “less pirated” than through YouTube, because when viewed through Internet TV video files are much harder to save. It is known that special browser extensions allow you to save YouTube videos with one click. For Joost, the unauthorized copy process seems to be much more laborious.
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At the moment, the closed beta testing of Joost continues, in which some habra people take part. The first reviews and screenshots can be found here . The commercial launch of Internet TV is planned for the summer of 2007.
Particularly symbolic news about the collaboration of Viacom and Joost looks in the light of the recent conflict between Viacom and YouTube . As you know, two weeks ago, Viacom, which owns several entertainment channels, including MTV, demanded that YouTube video service remove more than 100,000 clips from which it owns copyright from its servers. At the same time, the media company said that YouTube and the owner of the Google service “do not want to enter into a fair market agreement that would allow YouTube users to access Viacom-owned content.”
In other words, startup Joost agreed to the terms of Viacom, which did not suit YouTube. Moreover, it seems that Joost agreed to them quickly , because a couple of weeks ago, negotiations with the previous partner continued. According to experts, a fair proportion of the separation of advertising profits is 65% to 35% in favor of Viacom, although the true terms of the transaction were not disclosed. Under the agreement, Joost will receive a license to broadcast hundreds of hours of TV shows from cable TV channels Viacom, such as MTV, Comedy Central, Nickelodeon and Spike, as well as the rights to broadcast films Studio Paramount.
One of the main factors that pushed Viacom to the deal was Joost’s promise to protect content from unauthorized copying. According to media corporations, the broadcast through Joost is “less pirated” than through YouTube, because when viewed through Internet TV video files are much harder to save. It is known that special browser extensions allow you to save YouTube videos with one click. For Joost, the unauthorized copy process seems to be much more laborious.
')
At the moment, the closed beta testing of Joost continues, in which some habra people take part. The first reviews and screenshots can be found here . The commercial launch of Internet TV is planned for the summer of 2007.
Source: https://habr.com/ru/post/5062/
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