MSN Reporter social news service beta testing began in October 2006 in three countries:
Holland ,
Belgium and
Norway . It is difficult to say what caused the choice of these countries, but this is where the service is run-in on a mass audience.
MSN Reporter allows users to publish links from any sites on the Internet, as well as to rate. The system features the simplest interface, integration with Windows Live, including the Live.com search engine and the Windows Live Spaces blogger service. For example, with one click of the “Blog It!” Button, the message is immediately copied to the blog. The voting buttons are also very eloquently titled: “Kick It!” (Up) and “Dump It!” (Down).
During the first two months of testing, 500,000 and 800,000 users visited the service, respectively,
LiveSide reports . Some articles gained up to 10,000 votes and 1,000 comments.
However, the developers recognize that this superpopularity has its negative sides. For example, the number of spam on the site is growing rapidly.
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The audience is attracted very intelligently: the four most popular headlines are placed on the main page of the MSN.nl portal with a link to MSN Reporter. According to the developers, this is a fundamentally new level of “social news” compared to Digg.com and other similar sites. Indeed, MSN was the first of the major portals to take this step - to place links from the “popular vote” to the first page of the main portal. For example, the AOL portal
has long been experimenting with the social news service Netscape.com , but has not yet integrated it into the main structure of the portal.
According
to one of the independent experts , if MSN continues the experiment in the same way and places links from the “popular vote” on the main English-language portal, MSN Reporter can go down in history as the first truly mass social news service on the Internet.