Social advertising from Montana Meth Project
The organization Montana Meth Project (MMP) , from the state of Montana, in my opinion did, almost the best social advertising of those that I have seen. Advertising is aimed at promoting the use of a popular narcotic substance among adolescents - methamphetamine , similar in effect to amphetamine .
Methamphetamine was created in 1919 by the Japanese scientist A. Ogata. In those days, he was tested in concentration camps for prisoners, was taken regularly and pilots, tank crews, was produced in chocolates and was legal. In our country, it became popular in the 40s – 60s, when its use began in the field of psychiatry, and later with the appearance of asthma medicine, from which the so-called “screw” was brewed.
Actors from MMP use special forms of this substance, they look like crystals, for which they are called “ice” (ice). Smoked "ice" through a glass tube, which becomes the reason for the appearance of the first sign of use - burns on the fingers. In video clips and posters created by MMP, the external manifestations are very realistic. Seeing this, not a single person in his right mind would want his teeth to collapse, and the skin would be covered with non-restful, itchy ulcers. Also, psychological, ethical issues are affected: morality, tolerance, friendship, hope and regret.
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UPD: could not understand why the post was inaccessible for friends, transferred to the experiment in a personal blog, could not return, karma is not enough: (
Methamphetamine was created in 1919 by the Japanese scientist A. Ogata. In those days, he was tested in concentration camps for prisoners, was taken regularly and pilots, tank crews, was produced in chocolates and was legal. In our country, it became popular in the 40s – 60s, when its use began in the field of psychiatry, and later with the appearance of asthma medicine, from which the so-called “screw” was brewed.
Actors from MMP use special forms of this substance, they look like crystals, for which they are called “ice” (ice). Smoked "ice" through a glass tube, which becomes the reason for the appearance of the first sign of use - burns on the fingers. In video clips and posters created by MMP, the external manifestations are very realistic. Seeing this, not a single person in his right mind would want his teeth to collapse, and the skin would be covered with non-restful, itchy ulcers. Also, psychological, ethical issues are affected: morality, tolerance, friendship, hope and regret.
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Video:
UPD: could not understand why the post was inaccessible for friends, transferred to the experiment in a personal blog, could not return, karma is not enough: (
Source: https://habr.com/ru/post/50515/
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